Hiring a blogger for reviewing: What do shop owners need to consider?

One of the biggest problems for restaurants, beverage shops, SMEs, especially standalone shops is “no customers”. But the point I want to ask back to the entrepreneurs is: "have no customers" Or that “Customers don’t know your store.” No matter what business, no matter what era "marketing" It is essential for entrepreneurs to give importance to Why do some restaurants in remote locations with inconvenient transportation have many customers? That's because the restaurant has good marketing, which is one of the marketing tools that has a great influence on the decision-making of today's consumers. Is it a “reviewer” or “Blogger” But wait, if you are interested in hiring a reviewer, we want you to read what we will tell you to the end. So that hiring a reviewer will be effective, with lots of customers, soaring sales, and profits.

What good things do you have for him to review? The first thing to think about when hiring a blogger to do a review is what is so good about our restaurant? What is the interesting story? How is the restaurant's signature menu different from other restaurants? Is there any aspect of the restaurant's atmosphere that should be highlighted?

You have to find your unique selling point first. Whether it's 1 point, 2 points, or many points, it's up to you! To create a story to review. If the shop has been open for a long time and has been reviewed many times, and you want to review it again, you should find new menus to create new selling points. Having a Unique Selling Point will help create special interest so that the review is as effective in marketing as we want.

Operations, are you ready to handle it ? It would not be good if after reviewing, there are customers all over the shop, but the management system is not ready, there are not enough employees, and the ingredients are out of stock instead of being good, it becomes a nightmare. Therefore, the next thing to consider when thinking of doing a review is that the operation must be ready to handle the number of customers who are likely to come more than normal. There must be enough employees to provide service. The employees must be ready to answer various questions from customers. The ingredients must not run out before closing time. As for the kitchen, check the readiness of various equipment, the POS system, and check its stability. Importantly, the quality of the product and the atmosphere of the shop must be in the same condition as the review. Because we must not forget that the review is an advertisement. Customers come because of what they see. Therefore, when they come, they must be impressed beyond expectations. So that they will become regular customers and ready to tell others that

“This shop is really good.”

Conduct measurements to evaluate the effectiveness of the blocker. When hiring a reviewer, there should be an evaluation of their work so that we know how effective each blogger is. In the future, we can plan to allocate marketing budgets to do reviews effectively. An easy way to measure performance is to give each blogger a promotion. Blogger A has one type of promotion, and B has another type of promotion. When customers use the promotion, we will know which blogger they are from. I must say that this evaluation method is used as information to consider when deciding to use the blogger’s services in the future. However, the real heart of doing a review is communicating the story of our shop to a wider audience. Customers may not have used the service at the time of the review, but they will recognize and remember it when they have a chance to pass by and stop by to use the service.

Choose the right time for your review Every time you do a review, the owner should be at the restaurant to check the quality of everything in the restaurant. Every dish must be up to standard. You shouldn’t do anything extra special just to review it. Because when the customers come, if the food doesn’t look like what was reviewed, it will be a problem later. Another important point is to choose the right timing for the review. Many people hire people to do reviews during times when there are fewer people because they think it’s convenient. But from my perspective, I want you to think about it. The image of an empty restaurant with no people that was reviewed, and the image of a restaurant full of customers that looked lively that was reviewed. Which image makes you want to try it? It must be the image of a crowded restaurant. Therefore, choose to do a review during peak times to get a more interesting atmosphere. Coordinate with the bloggers to understand which angle they want. The restaurant should arrange it. Don’t be afraid of losing customers because what you are going to do is marketing that must be effective. The restaurant’s duty is to prepare everything so that the blogger’s work is not interrupted and does not affect customers.

Budget Matters Most of the time, when restaurants think of promotions or any form of marketing, it usually comes from the reason of poor sales. The meaning is that when sales are poor, working capital will start to have problems as well. Therefore, when using capital for marketing, one must be careful about the results and the impact on working capital. Therefore, I would like to suggest that you should not do marketing only when the shop’s sales are low because the results may not be as expected due to limited budget. Instead, start planning your marketing from the beginning of the year. Allocate the marketing budget into the shop’s costs every month. Allocating a budget for marketing continuously is better than squeezing the budget in lump sums at intervals and then disappearing.

These are 5 guidelines for restaurant and beverage shop operators to consider when considering hiring for reviews. It must be emphasized that the menu images and restaurant atmosphere images that are reviewed must be real and exist. Customers who come must see what they see. Therefore, do not try to set up something that does not actually exist just for the purpose of doing a review.