How to shoot Facebook Ads to double your sales!

Let's get to the point. How to shoot Facebook Ads to increase sales Especially in a situation where almost every restaurant has to enter into high competition in the market. Delivery How to make our shop and our orders known and chosen? Online marketing, especially Facebook ads. It is an important tool that every restaurant needs to know and do. If anyone doesn't know yet, this article will help you. Let's get started. Click to read these topics.

Why do you have to shoot ads? “Shoot ads” is a colloquial term that means

Buy ads to promote posts or content. On the shop's Facebook fan page to increase the chances of the post or content being known by Facebook users. Currently, in Thailand, there are approximately 480,000,000 Facebook users, which is considered a very large population. Just think, if it were the old-fashioned advertising format, we had to buy time, buy space on television, radio or newspapers to make our products known, which required a budget of hundreds of thousands, millions of baht per minute, per time, where we could not specify which group of people we wanted our product advertisement to reach. But Facebook ads can do it! And it uses a much smaller budget. As the product owner, we can manage the budget ourselves, choose when we want our products to be advertised and who sees them.

 BOOST POST or promote post This is a method of running ads that Facebook has designed to be easy to use. Just click a few steps and the money is ready to be deducted from the account that we have linked with Facebook to use for running ads. BOOST POST is therefore not a wrong method! However, this method may be low in efficiency, accuracy in the target group is low, there are limitations in managing the advertising plan, the advertising budget paid may not be worth it, and most importantly, Facebook has tools for running ads that are more efficient and accurate than BOOST POST. That is Ads Manager or advertising management tool It is a tool designed by Facebook to enable all Facebook fan page users to plan and manage their budget for advertising effectively, select target groups accurately, and have tools to help measure results in order to adjust the advertising plan. However, using the Ads Manager tool requires a computer, laptop or tablet, which is inconvenient for many people, resulting in a loss of opportunities to shoot good ads. Summary of the highlights of the Ads Manager tool that is recommended for all ad shooting cases

It can actually do more, but these features alone are several times better than BOOST POST. It is a combination of tools that even professional marketers still ask for their lives.

How to select your target group: Understand your "real" target group from your store location
In order to shoot Facebook ads to get results whether it be purchases, followers or shares, there are 2 very important components: 1. Interesting content 2. Selecting the right target group As for the content, let's not talk about it for now. Let's focus on the ad shooting process and the concept of selecting the target group. Why is selecting the target group so important for ad shooting? If we think that our restaurant's menu is suitable for everyone in the country, running an ad to advertise our menu to be displayed on the Facebook feed of all 48 million accounts would require a budget of more than a hundred thousand baht per day! And in reality, it is difficult for all 48 million accounts to be our customers. If the restaurant is in Bangkok and the ad is displayed on the Facebook feed of a user in Chiang Rai, it would be difficult for those people to travel to buy our products. Or even if they really want to eat, we may not be able to deliver them. Therefore, selecting the target group is very important both in terms of having a limited budget and wanting good results from running the ad.

Concept of selecting target groups When most people shoot ads, they tend to choose a broad target group, specifying only age, gender, education, and residential area. But what many people forget to think about, which is very important, is: The behavior of the target group , what they like, how they live their lives, is called the advertising planning process. Restaurant owners will spend a lot of time on this part. Because if they can get through this process, the other steps are not difficult. For example, the target group of women, aged 25-34, must be analyzed further to see what this group tends to like, what they are interested in, such as liking to watch Netflix Korean dramas. This group is likely to be addicted to and watch series for a long time, watching continuously until the end of the season. There is a high chance of ordering food delivery because they do not want to get up and cook for themselves. They do not want to miss the episode. We will get 1 set of Netflix Korean dramas to use with Facebook's target group search tool in Ads Manager. Besides liking to watch Netflix, what else do we expect that most women aged 25-34 are interested in? Do this for every topic that we think this group is interested in. We will get keywords that we can use with Facebook's target group search engine. Ads Manager These keywords will increase the chance that our ads will be displayed on the Facebook feed of this target group more accurately because this target group is more likely to search, follow, like, and share stories related to the keywords that we have obtained from this ad planning step.
How to advertise on FACEBOOK with Ads Manager tool, quick version, step by step1. Login through Web browser on your computer or tablet Click on Create Ads (access from your personal Facebook page or from your page).

2. Go to the Ad Management page to create a new campaign. To select the objective or Objective that you want to shoot the ad, Facebook has organized the objectives into 3 main groups and 11 sub-objectives for us to choose from as follows:

This article provides a quick rundown of the top 3 most popular objectives: Reach: To make our ads be seen by the most people, the Facebook system will send ads to be displayed on the Facebook feed of the target group that we have chosen in the largest number from the budget that we have set. It is used to entice people to send pictures or clips of delicious menus to entice them to want them. Engagement There are 3 types to choose from: Post engagement, want people to like, comment, share posts, want people to like the page, increase the number of likes, and Event response, invite people to join the event. In the case of running ads to sell products during this period, select "Post engagement".

Message (Messenger) Send people who are interested in the product to inquire via inbox. This purpose may have high advertising costs, but the chances of closing the sale are also highly possible. Because people who intentionally click to contact us via inbox show that they are already somewhat interested in our product. The rest is up to us to close the sale. 3. Select the target group you want to see the ad for. Important step!

Set Locations At this moment, it is recommended that you choose a radius that is no more than your own province, or narrow it down to a radius of 5-10 kilometers around the shop. Specify the desired area. Set Age (Age) Set the age of the target customer group. Which age group is suitable for the menu at the restaurant? But the advantage of the restaurant or food menu is that almost all ages can be our customers. But for now, choose an age group that is close to our customers, such as the working age group 25-50, etc. Gender This is also the case. Consider whether the restaurant's menu is more suitable for which gender, or whether it can be selected for all genders. Languages For now, we use Thai language first, except if our customers are foreigners, then we can choose the language of that country. Detailed Targeting The highlight is here. Remember the keywords you did your homework on in the planning step before shooting the ad? Use those keyword sets with this tool so that the system can send ads to the most accurate target group. Facebook itself has a set of recommended keywords for us to choose from. When we enter the first group of keywords, try pressing Recommend and Select. We will find many keywords that Facebook has prepared for us. Whichever one we think is right or close to the interests of our target group, we can choose to use it. Connections This is because we want the ad to be displayed only to our fan page, people who are not yet fans of the page, or people who are friends of people who have liked our page. It is recommended to create 3 ad sets and select different connections in each ad set. 4. Budget and time determination From here on out, it's not difficult at all. How much you have to pay Facebook depends on the budget you set according to your marketing budget plan. For example, if you have a budget of 5,000 baht per campaign, you can set a daily budget or set a lump sum and let Facebook's system average the budget. No matter which format you set, the most important thing is to measure the results to improve your ads to make them most worthwhile.

After completing these 4 steps, you will go to the step of selecting the ad piece that you want to shoot the ad. Press the “Confirm” button and wait for the system to verify and approve the ad to be displayed. This completes the initial ad shooting process.

This is a quick rundown of ad shooting, which still has other details that are not mentioned and are important, such as ad shooting measurement, ad editing, or detailed target group settings, creating Custom Audiences and Lookalike Audiences, etc. It is predicted that from now on, delivery will continue to grow until it becomes another main market and important sales channel for restaurant owners. Therefore, knowledge of online marketing is another thing that entrepreneurs have because most delivery orders come from online searches.
If anyone is not familiar with online marketing and wants to learn the basics before stepping into advertising, you can learn from the free online course! Promote your restaurant online to increase sales 10 times.