Raw materials are more expensive. How can we make our shop profitable?

But it is a price that customers are satisfied with and have purchasing power. MHA invites you to find ways to increase the value of the menu so that the restaurant can continue and make customers feel that it is worth it, which is satisfactory for both parties.

Design a MIx & Match menu that makes customers feel it's worth it, and allows them to eat a variety of dishes. If there are leftover ingredients that are of good quality, don't throw them away. Use them to make other menus that can be sold at a good price. Give them unusual, unique, eye-catching names. Increase the value through being different, create unique gimmicks. Good packaging helps increase the value of the food. Creating a brand through food box straps, creating consistent standards can greatly increase the value of the store.

When pork is expensive, reducing the amount of pork may be the last choice because it may create dissatisfaction for regular customers or even new customers. If customers do not feel it is worth it, they may understand but will definitely not come back to eat again. It is recommended to create a new menu, pair it with a drink, dessert or additional set menu to use the profit to average the price of pork. For example, we sell fried pork rice for 40 baht. We may inform customers that we have canceled the sale and change to a fried pork rice + drink menu for 55 baht.

Or adding more options to the menu, from the usual 40 baht for fried pork rice, to fried pork rice with a soft-boiled egg, fresh vegetables, and shrimp paste chili sauce for customers, increasing the price to 60-65 baht.
And branching out into new menus with pork + other ingredients at lower prices, selling at the original price, is quite interesting, such as the super awesome fried rice. Normally we only put pork, so we add Chinese sausage and pork roll instead, fried rice with 2 friends, which is pork + chicken, fried rice with pork, chili and garlic, adding bacon and eggs pickled in fish sauce to increase the value.

Do not discard scraps from trimming materials after trimming to the desired size and shape.
If there are leftover ingredients that are of good quality, don't throw them away. Use them to make other menus and sell them at a good price.

such as

- Leftover minced pork can be used to make pork buns, pork dumplings, etc.
- Using the remaining shrimp heads or tails, you can make fried shrimp heads as a snack.
- Meat and bone scraps can be boiled to make soup or stock, or shrimp shells or fish bones that have been removed and discarded every day can be boiled to make stock for making Tom Yum, which will enhance the flavor of the food and make it taste delicious and have a natural flavor without the need for seasoning powder.

- A popular menu item like “Pineapple Fried Rice” where restaurants often use pineapple peels to make containers for beauty. However, the pulp is used in fried rice in only a small amount, so it may need to be developed into other menu items such as sweet and sour stir-fry, yellow pineapple curry, pineapple cake, etc.
- Leftover or chopped fruits can be blended into smoothies, added to salads, made into jams or made into fruit sauces. For example, watermelon rinds can be used to make pickles, jams or salsa. Slice thinly and mix with salads.
- Use the remaining bread to make Bread Pudding and serve with recycled fruit sauce.

Believe it or not, sometimes customers are not really interested in the ingredients, menu items or fancy food images. However, with a unique, unconventional and eye-catching name, it is possible to create an emotion that makes customers want to try something strange.

Such as: Convenience Eat Shop, Big Milk Shop (selling milk & toast), Ya Ha Yam Shop, Ha Tang Lottery Shop, Eh = Hungry Shop, Tam Ha Chong Shop, Yak Daek Sot Order Shop, Krua Lae Tae Khun Shop, Phua Si Noodle Shop, Kaprao Aw Ruay by Chef Kwan, Spicy Salad Shop, Forget Your Husband, Garlic Pork Rice, Meeam Krathu Hoo Aroi

All of these are real. At least they can stop customers from clicking to see what the shop sells, but not so strange that customers scratch their heads and can't imagine the menu, so they don't order.