The Battle of Promotions and Huge Discounts!! Should Restaurants Get In on the Action?

Sister A : “Hey, my shop is so quiet. What should I do?” Brother B : “You should do a discount promotion. Get 20% off or 4 people pay for 3. Big restaurants do it a lot. The place is always full of people.” I believe that many entrepreneurs have experienced the problem of poor sales and customers not coming to the store. Anyone who has never encountered this problem must say that they have done good deeds. The solution that most people do or think of first is: "Make a promotion" And the most popular promotion that is often used to attract customers to the main store is "discount" There are discounts ranging from 10-50%, buy 4 pay for 3, buy 2 get 1 free. Is it wrong to do a promotion with such huge discounts? The answer is “It’s not wrong.” In parentheses, [If the goal of the promotion is clear and truly addresses the problem of customers not coming to the store], but if the promotion comes from "I saw him do it, so I followed." This is dangerous and can make the situation of the shop worse because you don't know what the other person's goal is and what advantages they have to do it.

For example - Some restaurants have promotions with discounts of 30-50% on some menus because they get ingredients at a special price. After reducing the price, the cost structure of food per dish is not very high. - Some restaurants have promotions with 4 for 3 for a short period of time because before doing the promotion, they have already negotiated a discount with the supplier in exchange for buying more ingredients. - Some restaurants see that they have promotions with discounts of 30-50% every month, so why are they able to do it? It is because they have set the selling price higher than normal in advance. This allows them to have strong discount promotions each month that are interesting for customers who like discounts without affecting the food cost or profit at all. All of the examples mentioned above are just a part of the advantages that we may not be aware of.

In addition to business advantages, another thing we should know before doing a promotion is: "Why don't customers come to our store?" To find the real problem to solve Because in many cases, it may not be related to the price at all that makes customers not come to the shop. But it is a matter of... - The quality of the shop is not up to standard, causing customers to come and not come back to use the service again. - The taste of the food does not match the target group in the open location. It's not that it's not delicious, but because each person's taste is different. Therefore, the taste of the shop's food may not be suitable for the open area. Therefore, in this case, no matter how much discount is offered, customers probably won't come to use the service. - The shop's public relations has not reached the target customer group. - It is difficult to travel to use the service. Google Maps is not accurate, there is no parking, the sign in front of the shop is not clear, making it impossible to see the shop. Therefore, what entrepreneurs need to find before thinking of doing a promotion is "Why don't customers come to our store?" Then find a solution, which may not require any marketing discount promotions at all.