Spotlight on 5 famous shops, revealing the direction of shop development and trends in 2023
Invite you to look at the direction of famous restaurants and brands to see the direction of store development and trends in 2023. What does our store need to adjust? Check the strengths to be selling points. Find weaknesses that should be fixed. Don't forget to observe consumer behavior. Serve to meet customer needs. Plan ahead to have an advantage. Prepare to develop the potential of both the entrepreneur and the employees in the store. Increase the value of the restaurant business and grow sustainably. Chester's Grill 1. Chester Grill
There is continuous development, able to respond to customers who want novelty in every trend and adjust the menu to support the Young Gen customer group, including adjusting the image of the shop to be modern and have bright colors.
Year 2021-2022 :
-Delivery service available
-Teriyaki sauce and hot chili fish sauce are available in bottles.
- Plans to launch a new Grab & Go model
-Trial opening of Chick Cargo, a Korean-style fried chicken restaurant, 2 branches at Bitec and Big C Suk Sawat, which were very well received, leading to plans to expand to 5 more branches next year.
-Testing the opening of Chester's Fast Cafe, a Thai-Japanese fusion restaurant at Central Ladprao
Trends for 2023:
-New look and clearer growth
-Studying other models such as Food Truck
- Expand 20 more branches and expand branches in shopping malls, gas stations, and transportation points such as MRT and BTS to reach more customers.
-Expanding retail businesses and other real estates
Korean style charcoal barbecue restaurant with unlimited charcoal grills with over 100 premium quality ingredients. Catching the Korean trend following the series into the food menu at the shop. Adjusting the food menu every quarter based on the popularity of customers who order online at the shop via QR Code. Starting price at 399.- and doing continuous marketing.
Year 2022 :
- Open franchise sales, concept 'Sukishi Suk Overload', Korean BBQ, all you can eat, to open opportunities for both domestic and international investors who are interested in joining Sukishi's business to be a part of the growth.
Year 2023 :
- Aim to be a leader in the food business that grows both domestically and in neighboring countries.
- Improving service levels along with developing efficient store management
Year 2024 :
- Expanded business with over 20 franchise branches
Big sushi at an affordable price with fresh, high-quality ingredients. There are many branches that reach all customers. And after changing hands in 2020, the new owner received exclusive rights to the brand, secret recipe, sauce recipe, dipping sauce recipe, as well as the source of ingredients from the original owner, receiving the right to manage all 150 existing branches.
The current management team has continued the success of the previous owners and improved service quality, adjusted the branding to reach more consumers, and expanded the customer base nationwide and abroad. The training center was moved from Muang Thong Thani to the Ekkamai-Ramintra Expressway branch, which opened in April 2022.
Year 2022 :
- Set a goal to expand branches to 200 by 2022.
-Open for franchise applications in 28 provinces, with a starting franchise price of 600,000 baht, with a payback period of 1-2 years.
-Test the drive-thru system at Ekkamai-Ram Intra branch because it is the only large branch and has a large group of customers who drive cars. Hypork 4. Hypork
A new franchise but managed by a team of experienced professionals like the famous franchise "Five Star" with premium quality pork ingredients, fresh, clean, safe, and standardized by CPF. A new franchise of CPF Restaurant and Food Chain Company Limited, the same owner as Five Star grilled chicken and fried chicken business, with the concept of "Eat often, delicious every meal", opened the first branch in mid-January 2021. Currently, it has expanded to 40 branches in various formats nationwide.
In addition to quality ingredients from CP, there are also unique menus that are tasty for consumers at affordable prices, such as crispy pork belly, fried pork belly with fish sauce, original fried pork, roasted pork with salt, both sold by the kilo and boxed lunch menus, starting at 39 baht. There are also shop formats, modern shop management systems, and continuous marketing promotions.
In 2022, “Hi Pork” restaurants are an option for those who want to have their own business, with a goal of expanding to 250 more branches nationwide. Thai Airways Kitchen 5. Thai Airways Kitchen
Thai Airways Catering has launched Nam Prik Long Rue to sell at 7-Eleven. A special recipe produced by Thai Airways Catering at Don Mueang has been available for sale at 7-Eleven stores (some branches now) since October 6. Building on the success of “Pa Tong Go and Croissants”, products that made Thai Airways Catering famous, there are plans to sell them at convenience stores and supermarkets, including a plan to expand the Master Franchise business of Puff & Pie stores nationwide to reach more consumers.
