Seeing big brands providing uniforms for their employees, is it necessary for a small restaurant like ours? The answer is, if we can choose, we should have uniforms as well. Or at least, we should specify the style of clothing for all employees to dress according to the specified style. Having a uniform will have a positive effect on running a restaurant business in many ways, as follows: You can easily control the orderliness of your store. 1. Easy to control the orderliness of the shop. Normally, every part of the restaurant must look clean and comfortable, including the staff's attire. We often tell the staff to dress appropriately for working in the shop, but each staff member's understanding of what is appropriate is different. Some people think that a round-necked T-shirt is appropriate, and they can choose any color shirt and wear any pants. Meanwhile, some people think that a collared shirt and black pants should be worn to look neat and match the shop. Therefore, if there is no uniform or no specification of the style and color of the work clothes, all staff will dress as they think is appropriate, which may not be neat or match the work in the shop. Clearly separate employees from customers 2. Clearly separate employees from customers. This is important because customers will be able to order food and ask for help from the right person, not calling other customers as employees. On the other hand, the shop owner can also order from the wrong person. Many people think that specifying the color of the shirt for the employees can help with this and that uniforms are not necessary. However, we must not forget that we can specify the color of the uniform for the employees, but we cannot specify the color of the customer's uniform. It is possible that there will be duplication of the colors of the uniforms of the employees and customers. Therefore, specifying the color of the shirt alone may not be able to clearly distinguish customers from employees. Having a uniform for the employees that is completely different from the normal uniforms will help in this regard. Uniforms help create a sense of teamwork. 3. Uniforms help create a sense of teamwork. According to psychology, dressing alike or even wearing the same color uniforms helps create a sense of “being in the same group” and reduces the alienation of individual employees, such as team uniforms for athletes, concert team uniforms, various team shirts, etc. Uniforms also have a positive effect on teamwork in restaurants. Therefore, if a restaurant has many employees, they must work together as a team. It is highly recommended that the shop have uniforms.
Build brand awareness through uniforms 4. Create brand awareness through uniforms Uniforms also help in communicating with the target audience in terms of marketing. If the staff wears a uniform with the store's brand, it is like a mobile advertising medium for the store, creating brand awareness and helping to encourage old customers to come back and use the service again.
Therefore, we see big brands being very particular about the design of their staff uniforms because they want people to see the uniforms and immediately know what kind of store they are wearing. And it must not be confused with other brands. Or if any store wants to hard sell, they will usually add store details and contact channels on the uniform. It's considered an advertisement for the store.
What kind of uniforms should a small shop make? 5. What kind of uniform is best for a small shop? If you can order uniforms to give to employees, you should order them. You can make T-shirts with screen-printed logos to give away. Think of it as an investment and a benefit for employees. You don’t have to design or choose expensive fabrics, but they must be durable, can be worn for a long time without pilling or stretching easily. Most importantly, the logo, shop name, or details you want to communicate must be clearly legible. Choose colors that match the personality of the shop. Choose a style that is easy on the eyes. Make at least 2 to give to employees so that they can be washed and worn to work alternately. Currently, shops accept orders for screen-printed T-shirts at affordable prices. This is a good choice for small shops.
Or if you don’t have the funds to make uniforms, agree with your employees on what kind of clothes they will wear to work. Set the same color and style for the whole store. The color and style should be easy to find so that it doesn’t burden your employees too much. You might order an apron with the store logo printed on it for your employees to wear over it. This will help you clearly differentiate between customers and employees, and will also make it easier for customers to remember your store.
