Beware of 7 traps that make your store not sell well

Beware of 7 traps that make your store run poorly. It could be a minor issue or unnoticed behavior, or even a major problem that business owners may choose to overlook. Let's check out what problems there are and how to solve them.

1. Wait until you are ready before doing it.
Many people fall into the trap that they must be ready before they can start doing something, such as having money, people, location, and a precise business plan. All of the above are good things, but in real life, if you wait until you are ready in every aspect, it may be too late. While other people - other shops that are willing to take the risk and invest because they see the opportunity in front of them, whether they are ready or not, open for business first and then adjust to the situation. These types of shops tend to keep customers and make profits before us.

And many people are perfectionists. If they do something and it doesn't turn out well, it's better not to do it at all, so they never start doing anything. Remember! Nothing is perfect. No matter how good your business plan is, you will always run into unexpected problems when you actually start doing it. Therefore, you should plan and start doing it together. Study the problems from the actual work and then fix them one by one so that you don't miss out on sales opportunities.

2. Setting up customer groups that are not consistent with the location
For the restaurant business, location is important. In choosing a location, in addition to the number of people circulating in that location, you also need to analyze the customer groups in that location well. Because each location has different customer groups, preferences, tastes, and purchasing power are not the same. Therefore, setting a target customer group requires collecting information in the area well before making a decision.

3. You can consume other people's content, but you have to find your own.
It's good to look at other people's work to find a way to create successful content or do challenges like other shops to create more visibility. But the content will not be successful at all. Customers don't remember our shop. Creating an identity for customers to remember is important. That means you have to find the unique selling point of your shop first and then use that point to communicate so that customers are aware of and remember the identity of our shop.

4. Think that if you give a lot, customers will like it, which is “not always true”.
Many customers do not want to eat a lot, they just want to be full or have a variety of choices. Some restaurants emphasize giving a lot, but most customers in the restaurant are not people who want to eat a lot. This not only does not satisfy customers, but the restaurant will also lose money from the food that customers have left over. Let's look at a successful case study, such as a ramen restaurant. A bowl costs 25 baht. It is a restaurant that is always full of customers. The bowl of ramen does not have to be big. It is just the right size to fill you up. Customers like that it is inexpensive and the amount is just right. They can order many bowls to taste many types of soup.

5. Sell your favorite menu items, but forget to think whether your customers will like them as much as you do?
This often happens to restaurants that are inspired by their favorite menus, their favorite foods, their favorite tastings, and their favorite special dishes, to the point where people around them say it's delicious, and they recommend opening a restaurant, hoping that all customers will like it and that sales will be good. But... that menu may please many people, but it may not please the majority of customers who will have to pay for it. What you should do before opening a restaurant is to study the needs of your target group for that menu and use them to improve your signature menu to make it more appealing to a wider range of customers, and then plan to open a business.

6. Not updating online channels, customers don't know if they are selling or not.
In this era where everything is found on mobile phones, whatever you want to eat at any restaurant, you find it on your mobile phone. Therefore, if you want your shop to be well-known, the shop information must also be online. Do old and repetitive shops need to have online channels? The answer is, “Yes, you should.” At the very least, you need to inform your customers of the days, times, and what is for sale. If you want to increase your sales channels, you need to move to sell on more platforms and always create content to update your shop’s menu and promotions.

7. Do not improve anything even though the problem and cause are clearly visible.
Of course, running a restaurant will encounter problems. When there is a problem that needs to be solved, we should accept it and fix it. But sometimes we choose to do the same thing, overlooking the problem because we don't want to change anything. For example, we are confident that the recipe is good, but the taste is not to the customers' liking, so many people criticize it, but we still choose to make the same taste. Or mistakes such as cooking the wrong food, food coming out slowly, the restaurant is not clean, etc. If we don't fix anything, it will be difficult to have regular customers who are willing to accept frequent mistakes like this.