Want to get customers in your area? Share how to shoot accurate Facebook ads, sweep up customers, increase sales in the area.
Open a new store or have you opened a store for a while but there are still few customers in front of the store, not many delivery customers, or because no one knows about it yet? Today, MHA will introduce Facebook ads that focus on customers near the store. With the Reach ad shooting technique or advertising that focuses on reaching the target group. shutterstock_1814061017_optimized.jpg81.02 KB
Why should you shoot reach ads?
Because the reach ad shooting will increase the number of people who see the ad the most. It is an ad shooting that allows you to set the frequency of the target group's visibility, and the advertising cost is not expensive when compared to other types of advertising. Think about distributing flyers to promote your store. Normally, we will distribute flyers within a radius that customers can conveniently travel to the store or can order delivery not too far away.
Similarly, Reach ads are not focused on sales, but rather on creating awareness so that customers know about your restaurant first. They do not focus on promotions and increasing sales. Therefore, Reach ads are suitable for newly opened restaurants or those that are not yet well-known. create.png48.19 KB reach.png50.4 KB
How to shoot Reach ads
Go to the Ad manager of the store page and press Create to create an ad.
In the Objective selection window, you will see Reach, select it, then click Continue to proceed to the ad creation page.
Name the ad campaign, then look at the budget. You can choose to set a daily budget or a long-term budget (Lifetime Budget). Then set a rough budget (*Initially, it is recommended to try running ads daily for 7 days to see the results). Then press Next.
In the Audience field, if you have not created any customers yet, you can try creating a new one by specifying the location by pinning it to match your shop as much as possible. For example, if your shop is in an alley, search for the name of that alley and move it to match your shop as much as possible before dropping the pin to pin your shop. To pin your shop to match your location as much as possible, study more at =>https://bit.ly/2WBkLJh
When you have pinned the shop, you will see the radius setting around the shop. Set it to 5 Km from the pin. The reason for setting it to 5 kilometers is because it is the appropriate distance to travel to buy or eat at the shop, which will take no more than 30 minutes, especially in Bangkok or big cities where traffic is congested. If the distance is very far, customers will not want to travel. Including food delivery from the shop to customers within 5 kilometers will take no more than 30 minutes as well, which the delivery fee is not expensive. Therefore, customers within a 5-kilometer radius are customers with the highest chance of purchasing.
Once you have pinned it, don’t forget to set the age, gender, and other characteristics to match the target group of your store. For other details, you can skip them and let Facebook choose them automatically.
Set the Language to Thai and English because most people in Thailand use Facebook in Thai and English.
Placement or the location where the ad will be placed, you can select Automatic. In this section, Facebook will help manage the placement of the ad for us.
Then try scrolling down to the bottom. At Show More Option, click on it and it will be Frequency Cap or the frequency of seeing ads for the target group. It is usually set to 1 time per 7 days. Try setting it to 1-2 times per 7 days first. Then click Next.
In the case that there are already interesting posts on the page, in the Ad Setup section, click Use existing post and then click Select Post in Ad creative to select an old post to run an ad. Choose a post with beautiful, delicious food menu images or post a photo album recommending interesting menu items in the store or with the most engagement on the page. There should be an interesting Key Word that tells about the store, its location, highlights, or anything that will catch the eye of customers the most when on the Feed.
Or if you want to create a new post, in the Ad Setup section, select Create Ad instead. Then select a photo or clip on the page to create a post to shoot an ad. Recommendation: Before creating a post to shoot an ad, try studying how to make Facebook Ads sell well at =>https://bit.ly/3lj3HCh
Check out the Placement on the side, which is an example of our ad that will appear on the Facebook page of the target group that is in the specified radius and has the characteristics that we set. Then press Publish to start running the ad.
When you have shot the ad, don't forget to check the reach after shooting the ad for 1-2 days to see the results from shooting the ad. And when the reach is satisfactory, close the ad to prevent the costs that will occur.
Repeat again: Reach ads mainly focus on seeing our posts on the target group's feed. Therefore, the measurement will look at the Reach amount when the set advertising period ends. This type of ad shooting does not aim to generate sales directly. Therefore, after reaching, customers should be motivated to use the service by making interesting promotions and trying to create content recommending the shop regularly.
