When closing a restaurant, don't just look at the beautiful side. You have to think about planning to deal with future problems. MHA has compiled the issues that restaurants often encounter, along with professional solutions, by the gurus from MHA. New or old restaurant owners, hurry up and check it out. Don't miss it if you don't want to go bankrupt!
1. Problems with shop employees Starting from the number of employees not being balanced with the work, hiring too many employees until there is too much work, hiring too few employees until the work cannot be done in time, not training employees well before starting work, not having an operating manual for them to study, causing each employee to not work according to the standards, working incorrectly, and not having a way to motivate employees to want to improve their work. Click to study about restaurant staff management.
2. The taste of the food is not consistent even if the chef is the same. Does the restaurant have standard recipes for each menu? We can’t rely solely on the chef’s tasting, because taste buds can deviate with age and health. Try writing down the recipes for each menu and changing to measuring ingredients and seasonings instead of estimating like before. This will help accommodate changes in chefs. Click to learn how to create standard food recipes.
3. Selling points are the same as other brands that have been selling for a long time. Before opening a shop, have you surveyed how many main competitors are in the surrounding area and what is each shop's selling point? What about your shop? If your shop doesn't have a selling point, customers won't remember it. If your selling point is the same as the previous shop, customers won't choose to try the new shop anyway. Creating a selling point for your shop must be outstanding and unique (Unique Selling Point), unlike anyone else's, appealing to customers, and must be clearly communicated to customers. Click to study how to create a stand-out shop concept.
4. Abandoned pages lack marketing. Good shops, but if they don't advertise, it's hard to sell. There are many free platforms for marketing, especially Facebook Pages. If any shop doesn't have a page, hurry up and create one. Or if any shop has a page but has been neglected and hasn't posted anything for a long time, the target group will see it less. You need to diligently create content for the page.
It can be a picture or a video. Try doing promotions like sharing, liking, checking in, exchanging for special menus or discounts. This will help stimulate the target group to want to try the service. Don't forget to study about shooting Facebook ads to increase the number of customers' visibility. Click to learn about restaurant marketing and content creation.
5. Neglecting store management Let's change our understanding first. Restaurant owners are not only responsible for cooking, but also for managing the entire restaurant, whether it's managing ingredients, taking care of stock, managing employees, planning budgets, planning marketing, and doing accounting. All of these are the responsibilities of restaurant owners because they are considered a business that requires professional management like other businesses. Click to study about restaurant management.
6. Food Cost is soaring. The dead point of most restaurants is the unnecessary high cost of food and the inability to sell at a high price as desired. High food costs are caused by various factors such as excessive budget for decorating the restaurant, high cost of raw materials but no solution can be found, including unnecessary expenses such as the cost of raw materials that are bought and stored but not used and have to be discarded. The solution is to manage the raw materials and menu better. Click to learn about Zero Food Waste.
7. Customer complaints Things that customers often complain about include wrong food being served, slow service, wrong orders. We need to find out what exactly caused this and find a way to prevent it from happening again, such as: - Slow service because food comes out slowly. Try to see if the kitchen layout slows down the cooking process. - Wrong orders. Check whether the menu receipt is written correctly. Is the layout of the menu receipt in the kitchen organized, well-organized, and easy to see? Etc.
It is normal to be complained about by customers, but if you complain about the same thing many times without fixing it, customers will not use the service again. Or if customers complain via social media, you must deal with it quickly by explaining, understanding, apologizing, fixing it, and clarifying it on social media as well. Click to learn more about handling complaints.
8. The shop owner does not have enough experience or lacks knowledge. Many restaurant owners started out with a passion for cooking, but passion alone is not enough to make a restaurant a success. It requires a multi-faceted business management skill to succeed, so knowledge of the restaurant business is very important.
Try to find opportunities to learn before opening a shop and always seek additional knowledge even after opening a shop. New and old shop owners are advised to study professional restaurant business at the website. Makro Horeca Academy A website that combines knowledge and training courses for the restaurant business for free!
1. Problems with shop employees Starting from the number of employees not being balanced with the work, hiring too many employees until there is too much work, hiring too few employees until the work cannot be done in time, not training employees well before starting work, not having an operating manual for them to study, causing each employee to not work according to the standards, working incorrectly, and not having a way to motivate employees to want to improve their work. Click to study about restaurant staff management.
2. The taste of the food is not consistent even if the chef is the same. Does the restaurant have standard recipes for each menu? We can’t rely solely on the chef’s tasting, because taste buds can deviate with age and health. Try writing down the recipes for each menu and changing to measuring ingredients and seasonings instead of estimating like before. This will help accommodate changes in chefs. Click to learn how to create standard food recipes.
3. Selling points are the same as other brands that have been selling for a long time. Before opening a shop, have you surveyed how many main competitors are in the surrounding area and what is each shop's selling point? What about your shop? If your shop doesn't have a selling point, customers won't remember it. If your selling point is the same as the previous shop, customers won't choose to try the new shop anyway. Creating a selling point for your shop must be outstanding and unique (Unique Selling Point), unlike anyone else's, appealing to customers, and must be clearly communicated to customers. Click to study how to create a stand-out shop concept.
4. Abandoned pages lack marketing. Good shops, but if they don't advertise, it's hard to sell. There are many free platforms for marketing, especially Facebook Pages. If any shop doesn't have a page, hurry up and create one. Or if any shop has a page but has been neglected and hasn't posted anything for a long time, the target group will see it less. You need to diligently create content for the page.
It can be a picture or a video. Try doing promotions like sharing, liking, checking in, exchanging for special menus or discounts. This will help stimulate the target group to want to try the service. Don't forget to study about shooting Facebook ads to increase the number of customers' visibility. Click to learn about restaurant marketing and content creation.
5. Neglecting store management Let's change our understanding first. Restaurant owners are not only responsible for cooking, but also for managing the entire restaurant, whether it's managing ingredients, taking care of stock, managing employees, planning budgets, planning marketing, and doing accounting. All of these are the responsibilities of restaurant owners because they are considered a business that requires professional management like other businesses. Click to study about restaurant management.
6. Food Cost is soaring. The dead point of most restaurants is the unnecessary high cost of food and the inability to sell at a high price as desired. High food costs are caused by various factors such as excessive budget for decorating the restaurant, high cost of raw materials but no solution can be found, including unnecessary expenses such as the cost of raw materials that are bought and stored but not used and have to be discarded. The solution is to manage the raw materials and menu better. Click to learn about Zero Food Waste.
7. Customer complaints Things that customers often complain about include wrong food being served, slow service, wrong orders. We need to find out what exactly caused this and find a way to prevent it from happening again, such as: - Slow service because food comes out slowly. Try to see if the kitchen layout slows down the cooking process. - Wrong orders. Check whether the menu receipt is written correctly. Is the layout of the menu receipt in the kitchen organized, well-organized, and easy to see? Etc.
It is normal to be complained about by customers, but if you complain about the same thing many times without fixing it, customers will not use the service again. Or if customers complain via social media, you must deal with it quickly by explaining, understanding, apologizing, fixing it, and clarifying it on social media as well. Click to learn more about handling complaints.
8. The shop owner does not have enough experience or lacks knowledge. Many restaurant owners started out with a passion for cooking, but passion alone is not enough to make a restaurant a success. It requires a multi-faceted business management skill to succeed, so knowledge of the restaurant business is very important.
Try to find opportunities to learn before opening a shop and always seek additional knowledge even after opening a shop. New and old shop owners are advised to study professional restaurant business at the website. Makro Horeca Academy A website that combines knowledge and training courses for the restaurant business for free!
