Revealing the strategy! The secret recipe for a single dish, upgraded to a premium recipe.

 In the Thai food market, single-dish menus are considered the main menus for most people. Many times when asked, "What should I eat?", the answer usually ends with a single-dish menu of one kind or another, such as fried rice, stir-fried basil rice, stir-fried noodles with gravy, or noodles. And because it is a familiar menu, or some people call it a "mindless menu", it makes single-dish menus become cheap menus that are trapped in a price trap and cannot be sold at a high price. Because people often think that it is an ordinary menu with nothing special. But now, such ordinary menus can be easily turned into single-dish menus that add value and create a selling point for the shop. In addition, some shops have turned it into a main menu, making a good profit. Therefore, we have a guideline to change single-dish menus into prominent menus that create additional value and profit. Who would have thought that stir-fried basil with rice would become a main single-dish menu with more and more shops selling stir-fried basil? Or even fried pork rice, which looks ordinary, can be opened as a shop to generate sales both at the shop and delivery. That is because those ordinary menus have been given additional value, added a story to make them special in both appearance and price, until they have become the shop's signature menus. Guidelines for upgrading a single dish into an extraordinary menu

To upgrade a simple single dish to look special, the ingredients used must be different, such as the meat used to cook it. Think of the Kurobuta Phu Phan black pork stir-fried with basil, which comes with a story to tell about the origins of the royal initiative black pork project, with both differences and stories. Or Wagyu beef stir-fried with basil, salmon stir-fried with basil, crab stir-fried with basil, these are already extraordinary.

Even though it is a single dish, it can add variety to create more choices and not be monotonous like a thoughtless menu, such as various stir-fried basil menus, not just pork, chicken, or beef. There must be both normal menus that customers are familiar with and “Wow Wow” menus that customers would not expect to have, to be a selling point for customers to tell others.

When the ingredients are different and have a selling point, the containers used and the appearance of the serving must also be special. Whether it's a large tray, a clay plate, a zinc plate, or a beautiful ceramic plate, it should look outstanding and add more value to the menu.

Single-dish menu entrepreneurs can also increase sales from various toppings. If you add a little creativity, it will make the toppings more special to the menu. It will help increase profits even more. For example, fried pork with pickled egg yolk, stir-fried basil with fried egg, or general toppings such as Chinese sausage, pork roll, sausage, which are not only easy to sell, but can also be organized as a set menu.

Most restaurants already have a single dish menu. Therefore, if the entrepreneur wants to make a single dish menu more special, try to apply these guidelines. The key to making it extraordinary is the appearance, the container, and the story of the menu. Because running a restaurant these days is not enough to just have delicious food, but also to have a good reputation for customers, and not be embarrassed to take pictures and post them to show your friends. For those who are thinking of opening a single dish restaurant, the advantage of single dishes is that they are easier to manage than general restaurants because there are only a few types of ingredients used, so the number of people needed is also reduced. For example, a fried pork rice restaurant can use only 2 employees to prepare and set up a self-service system for customers, which will affect the investment budget and the cost of running the business, not too high. This is considered an interesting point of single dish restaurants.