Poor sales, is it the location's fault or is it our store's fault? Check the list at the store with solutions to solve the problem.

I don't know who else has encountered this problem. You invested in the shop very well, devoted all your money and physical strength, were confident that everything you thought of was right, both the shop format and the menu you sell. But... ever since opening the shop, sales have never reached the target. Let's check the following list of topics to see what parts you missed and forgot to think about, because it could be one of the causes of poor sales.

Don't set a target group, just ask anyone to buy.

 This is the first point that often causes painful problems for many people. When asked who the shop's customers are, the answer that is often heard is "General customers, anyone", which is not true! Defining the target group is one of the first tasks in brainstorming about creating a shop. If any shop neglects this part and opens a shop without determining who the shop's target group is, what age range, what income group, what is likely to happen is an empty shop. If we can determine the target group that matches the type of food that is sold or the style of the shop that is made, it will affect the determination of the shop's concept, food menu, and price that will be sold. If these 3 parts are clear, the chance of achieving the sales target is high. Therefore, if you have opened a shop for a while and still do not have many customers, review who the shop's target group is. Setting the target group can be divided by age range of each generation or by income level.

At this point, you may feel dizzy because you have already passed the initial target group. It’s okay, calm down and analyze it. Our restaurant menu, our restaurant format, the price of the food, what type of customers are suitable for and is there such a group of customers in that location? If we find that the location of the shop is not suitable for the customer group, it will be a big problem for us to think further about whether to change the shop format to meet the target group or look for a new location that meets the target group. Which is easier and has a better opportunity for us? We have to consider according to suitability.

Creating a menu that doesn't meet customer needs If the location and the target group are the same, but customers still don't look past and rarely stop by the shop, there are only passersby and almost no regulars, then you have to consider the factors within the shop a bit, especially the food menu. Some restaurants have a great atmosphere, prices are acceptable, and the service is at a standard level, but when you go there, you don't know what to order because there are few menus to choose from, and the menus are not to your liking, such as only fried items. Customers probably can't go there often.

so Look at the menu items of the restaurant and see how interesting they are, what are their selling points, and how much variety they have. Especially in this era, customers do not only consume food through their mouths, but also through their eyes. Is the restaurant's menu attractive enough for customers to want to take pictures and show off? This is something that needs to be planned.

 The location is right and the menu is wow. But if the store does not operate in accordance with the behavior or lifestyle of the customers, it is easy to make mistakes. For example, let’s say you open a shop on Ratchaphruek Road, a residential area with working-age customers. The opening hours are from 11:00 to 17:00. It may be difficult to reach your target customers because this is the time when people in the community travel to work in the city and will not return to that location until it is dark. Therefore, don’t forget about opening and closing times that are consistent with the lifestyles of your target customers.

 This is similar to decorating a shop so luxuriously that customers don't dare to enter because they think it must be expensive. This problem doesn't occur much if you have done your homework on your target group from the beginning. But if you feel that you have this problem, don't make any decisions yet. Go and investigate other shops, especially shops of the same type, shops with many customers, to see how much each menu costs. If you find that your prices are much higher than others, don’t rush to adjust the prices. Keep your wits about you and look at the cost of each menu item to see if your calculations are correct. If the prices you set are not only higher than other shops but also much higher than the cost, or, to be precise, the profit is too high, you can lower them. This doesn’t matter to the customer. However, if, on the contrary, the price you set is reasonable and the cost you calculated is reasonable, then lowering it will result in a loss. In this case, you need to look at the cost again to see if you can lower it. If you can’t, you may need to think of a new menu item at a lower cost so that you can set the selling price to match the purchasing power of the location.

 This is like a hair blocking a mountain. It can be found in many shops that overlook the communication to let passersby know what their shop sells. Some shops have empty space around their shop, but instead of making signs or pictures of their menu, they put up advertisements for passersby to see. If you see it today, you may not stop by, but if the picture or sign is interesting and you see it often, you have to stop by and try it out one day. Talking about this, think of the shops along the Bang Khun Thian seaside. From the first shop to the last, the signs are one part that makes customers decide. Each sign of each shop in that area is extremely bluffing, but it has an influence on customers, especially the signs with pictures of the menu and signs on some TV shows.

 This point continues. Believe it or not, there are still many shops that do not do online marketing, which I can tell you has a great effect in this era and from now on. For example, some shops have a great atmosphere, but they complain that sales are not good. When you go to look at the shop's page, there's nothing interesting. The pictures of the menu are taken in a dark, haphazard manner. They don't post pictures of the shop's atmosphere, but on the 1st and 16th, they post lottery numbers frequently. It has nothing to do with the shop at all. I want to say that... The shop's social media channels are also a form of storefront. Nowadays, customers tend to search for information about a store from the store's social media channels before making a decision. So if you open it and there's nothing interesting, you can say that it's over!

If our shop is as mentioned above, we can fix it by learning the free online course “Promote your restaurant online to increase sales 10 times” The content is easy to understand, can be followed immediately and can be applied in practice. Taught by Ms. Tip Manditha Jinda, founder of the Digital Tips Academy fan page. Therefore, every post that will be communicated on the shop's social media must go through planning. You have to think about the marketing results that will follow. Every picture must be taken with the intention of being used. It can be taken with a mobile phone, but the angle, light, and shadow must be taken into account. Beautiful pictures with good captions do not only attract customers. It is also possible that they will attract media to review our shop for free. However, if anyone takes the pictures themselves, it will not be beautiful. Learn how to create professional menu images with your mobile phone. All restaurant owners can now take beautiful, delicious and mouthwatering photos of their food, all with the mobile phones they have in their hands!

In conclusion, whether a shop sells well or not has its own causes and factors. It is the duty of the entrepreneur to analyze and find the cause and consider how to solve it. Is it within the scope of being solved? See you again.

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