Summarize data from 100 noodle shop customers. What are the problems that customers encounter and what are the top 5 things that customers want from noodle shops? Any shop that can do this will have a high chance of having many customers coming to the shop.
Note: This information is a preliminary survey of approximately 100 target groups, with mixed age ranges and occupations, and was conducted informally. Therefore, please use your discretion in considering the information.
1. The soup must be good. Customers commented that the soup is the foundation of delicious noodles. Good soup makes the noodles delicious and can be eaten right away without having to add much seasoning. Therefore, the soup must be rich and well-rounded, whether it is Tom Yum, Nam Tok, or clear soup. The taste must not be overly sweet or overly salty. Bland soup will ruin the mood of eating. Most importantly, when serving the soup, it must still be hot because if the soup is not hot, the noodles will not be delicious. It will feel like it has been cooked for a long time or is not cooked.
2. Boil the noodles just right, not too hard or too mushy. Many customers have experienced hard noodles, especially during busy times when the restaurant is not ready in time or the water is not hot enough. Sometimes the noodles are so hard that they are almost inedible. It is difficult to boil them again because the restaurant has already added the ingredients. Hard noodles make customers not come back to use the service again. The same goes for bland soup. Some restaurants boil the noodles for too long until they are mushy, which is also unappetizing. Or the noodles are stuck together when ordering dry noodles. The noodles that are boiled just right must be “chewy and soft”, meaning not hard but chewy and not mushy, which is fun to chew. Each type of noodle has its own strengths. The method of boiling is also different. You need to understand each type of noodle well.
3. Get a lot and it's not expensive. First of all, you have to understand that noodles are a basic food for Thai people, second only to rice with curry. They are a food that is eaten frequently in everyday life. Therefore, most people expect noodles to be inexpensive and people with low incomes can eat them. However, the current price of ingredients does not allow them to be sold at a low price all the time. Raising prices is normal. However, quantity and value are what customers think of every time they enter a restaurant. Therefore, a bowl should have the right amount of ingredients: noodles, meat, meatballs, and vegetables. Customers can be satisfied in one bowl at a price that is not too expensive. Restaurants that provide a lot of ingredients tend to have more customers. However, if it is a restaurant that uses premium ingredients, customers will be willing to pay more if they feel it is worth it.
4. Cleanliness and hygiene In addition to the cleanliness of the food, customers also consider the cleanliness of the shop and the surrounding environment, including dishes, bowls, and spoons, which must be clean and free of oil stains. Chopsticks used must not have mold, in the case of reusable wooden chopsticks. The boiling pot must not contain lead. The seasoning must not be ants-free. There must be a cover to prevent flies. Similarly, ingredients such as noodles, meat, and fresh vegetables must be stored in a sanitary manner. The hygiene of the people in the shop is also important. Clothing and aprons are things that customers see from the moment they enter the shop.
5. Customers have a choice! Be a little indulgent! It’s hard to believe that a number of customers have been complained to by shop owners! The reason is because they choose what to include or not to include when ordering. It may seem like customers are being picky, but I want the shop to understand that everyone has different preferences. If there are some things they don’t like, they don’t want them included because they don’t want to have to throw them out unnecessarily. It’s better to keep them for other shops to sell. In fact, this should be a compromise between the shop and the customer. If there are some things that are not too much, they should be indulged by the customer. For customers, if they are too “expensive” with the shop, this shouldn’t be the case.
There are other issues that customers want, such as asking for roasted chili instead of chili powder, using real lime, getting noodles that are exactly as ordered, lots of ingredients, free fresh vegetables, free water, quality ingredients, not hot in the shop, and good service from the shop.
Conclusion Interesting points are how to keep the soup tasty all day long, how to boil each type of noodles to get the right doneness, how to maintain the same taste in each bowl, and how to manage when there are many customers waiting for their food.
Note: This information is a preliminary survey of approximately 100 target groups, with mixed age ranges and occupations, and was conducted informally. Therefore, please use your discretion in considering the information.
1. The soup must be good. Customers commented that the soup is the foundation of delicious noodles. Good soup makes the noodles delicious and can be eaten right away without having to add much seasoning. Therefore, the soup must be rich and well-rounded, whether it is Tom Yum, Nam Tok, or clear soup. The taste must not be overly sweet or overly salty. Bland soup will ruin the mood of eating. Most importantly, when serving the soup, it must still be hot because if the soup is not hot, the noodles will not be delicious. It will feel like it has been cooked for a long time or is not cooked.
2. Boil the noodles just right, not too hard or too mushy. Many customers have experienced hard noodles, especially during busy times when the restaurant is not ready in time or the water is not hot enough. Sometimes the noodles are so hard that they are almost inedible. It is difficult to boil them again because the restaurant has already added the ingredients. Hard noodles make customers not come back to use the service again. The same goes for bland soup. Some restaurants boil the noodles for too long until they are mushy, which is also unappetizing. Or the noodles are stuck together when ordering dry noodles. The noodles that are boiled just right must be “chewy and soft”, meaning not hard but chewy and not mushy, which is fun to chew. Each type of noodle has its own strengths. The method of boiling is also different. You need to understand each type of noodle well.
3. Get a lot and it's not expensive. First of all, you have to understand that noodles are a basic food for Thai people, second only to rice with curry. They are a food that is eaten frequently in everyday life. Therefore, most people expect noodles to be inexpensive and people with low incomes can eat them. However, the current price of ingredients does not allow them to be sold at a low price all the time. Raising prices is normal. However, quantity and value are what customers think of every time they enter a restaurant. Therefore, a bowl should have the right amount of ingredients: noodles, meat, meatballs, and vegetables. Customers can be satisfied in one bowl at a price that is not too expensive. Restaurants that provide a lot of ingredients tend to have more customers. However, if it is a restaurant that uses premium ingredients, customers will be willing to pay more if they feel it is worth it.
4. Cleanliness and hygiene In addition to the cleanliness of the food, customers also consider the cleanliness of the shop and the surrounding environment, including dishes, bowls, and spoons, which must be clean and free of oil stains. Chopsticks used must not have mold, in the case of reusable wooden chopsticks. The boiling pot must not contain lead. The seasoning must not be ants-free. There must be a cover to prevent flies. Similarly, ingredients such as noodles, meat, and fresh vegetables must be stored in a sanitary manner. The hygiene of the people in the shop is also important. Clothing and aprons are things that customers see from the moment they enter the shop.
5. Customers have a choice! Be a little indulgent! It’s hard to believe that a number of customers have been complained to by shop owners! The reason is because they choose what to include or not to include when ordering. It may seem like customers are being picky, but I want the shop to understand that everyone has different preferences. If there are some things they don’t like, they don’t want them included because they don’t want to have to throw them out unnecessarily. It’s better to keep them for other shops to sell. In fact, this should be a compromise between the shop and the customer. If there are some things that are not too much, they should be indulged by the customer. For customers, if they are too “expensive” with the shop, this shouldn’t be the case.
There are other issues that customers want, such as asking for roasted chili instead of chili powder, using real lime, getting noodles that are exactly as ordered, lots of ingredients, free fresh vegetables, free water, quality ingredients, not hot in the shop, and good service from the shop.
Conclusion Interesting points are how to keep the soup tasty all day long, how to boil each type of noodles to get the right doneness, how to maintain the same taste in each bowl, and how to manage when there are many customers waiting for their food.
