Transform your employees from just people who hand you menus and take orders into top-notch salespeople! 3 easy techniques to increase sales per table Less commonly thought about, shop owners need to motivate and train their employees well, which will help boost sales and generate more profit.

Because plain water has low profit, we must train our staff not to ask customers, “What water would you like?” or “What drink would you like?” because if they hear this, customers will always choose plain water first. We must train all staff when taking orders to present what kind of water our shop has, such as iced black tea, longan, or any herbal water.

If you have a signature drink on your menu, a seasonal drink menu, and you have calculated that it will make a good profit, then offer it, such as blended longan juice, only during March-April, roselle-Chinese jujube juice to relieve heatiness, etc. Don't be afraid that customers will be annoyed because sometimes customers can't think of what they want to drink, and many customers would rather hear from the staff than imagine it themselves or read the menu themselves. Try making a separate drink menu, which will help. Even better, put pictures of the drinks on the wall to help stimulate ordering.

Tips : But if you have already tried to sell it twice and the customer still refuses and insists on ordering plain water, don’t be too pushy. It will make the customer irritated. The sales pitch must be sincere. We want the customer to try the good drinks that our shop has.

You have to train your staff to analyze how many menus should be on the table so that you can observe whether the customers have ordered the full amount or not. If not, then you have to start the operation of promoting more sales. Now you have to see what menus the customers have ordered. No matter what type of restaurant, you can add additional menus, side dishes, or menus that go together.

- For example, in a steak restaurant, if a customer orders steak as a main course, we can also promote selling vegetable salad, mashed potatoes with cheese, or cream soup to go with the steak.
- Rice and curry shops can also promote additional sales. Customers may have ordered two dishes, but we still promote selling hot soup to eat with rice, making it easy to swallow, and adding another small bowl.
- Seafood restaurant, customers may start by ordering fried fish and crab fried rice. We should promote selling soup menus, such as clear soup, tom yum, or po taek. We may also promote stir-fried vegetables as another menu, which will be a perfect combination.

Tip : But to promote sales without being too rude, you must not promote in a pushy manner. Consider first whether the number of menus and the number of customers are appropriate. If there are few customers, do not promote too much. Take what you estimate will be enough to eat. The shop owner should prepare a set, pair the menus together as a list, and train the staff to observe and consider each table of customers carefully.

The shop owner should train their staff to keep an eye on customers after they finish their main course. They might let customers sit and talk for a while. Once they see that they are not interrupting, try offering dessert. You can start by asking if all the food you ordered is ready. Then, present the shop's signature dessert: "Would you like more dessert? Today we have Singaporean Chendol, a special recipe from the shop..." If you give more details, it will be even more appealing.

If any shop doesn't have desserts, try to come up with a dessert menu to sell, whether it's ice cream or Thai desserts such as bananas in coconut milk, shaved ice with mixed fruits, Lod Chong, crispy rubies, bua loy, etc., it will attract customers. This technique can be used in every shop, even rice and curry shops and restaurants that make to order can do it. Try to create a separate dessert menu or put up pictures of desserts on the wall to make it look delicious, which will also stimulate sales just like drinks.

Tip : When making a sales pitch, you have to be careful of the timing. If the customer is in a conversation, don't interrupt them, or if they haven't finished their meal, don't make a sales pitch.