3 techniques to turn employees into top salespeople
If you want to increase sales, you need to train your staff to be good at promoting sales, pushing sales, and closing sales quickly with 3 techniques for good service to push sales up from Mr. Kunapong Techawaprasert, Owner & Founder of the page "Sell well together" and a marketing consultant / restaurant system, who teaches the course "Best-selling restaurant secret weapon, strategy to increase sales all year long". Hurry and study now so you can train your staff correctly. Menu recommendation techniques 1. Techniques for introducing menus First, ask the customer if they have used the service before to understand their initial needs. Then, choose the technique based on the customer's answer as follows: If... customers have been here before, it means that they know the menu of the restaurant somewhat, including the recommended menu of the restaurant. The customers have tried it and liked it so much that they come back to use the service again. Therefore, what you should do when you meet customers who have used the service before is to present promotions during that time or special menus, seasonal menus to increase the choices for customers more than before. For example: “Have you ever eaten at this restaurant before? If so, I would like to add a suggestion. Right now, there is a promotion: if you spend 1,000 baht, the restaurant will give you 2 cups of ice cream for free. This month only.” “If customers have been here before, I would like to recommend an additional menu: the mushroom dish, which is available only during the rainy season. It can be made into tom yum, red curry, or stir-fried curry. Are you interested in ordering one? It’s very hard to find.”
But if the customer has never been to the restaurant, it means that the customer has never known or tried the restaurant's menu before. They may have heard about it from word of mouth or seen it on the media and are interested in trying it. Many people may want the customer to get to know the restaurant's menu first, but that will take a long time to order. Therefore, introduce the restaurant's recommended menu or recommended menus in each category. This requires categorization so that the staff can remember easily. For example: “Is this your first time here? Then I would like to recommend the chicken basket and fresh shrimp lemongrass salad. Everyone who comes here should order it. Would you like to try one?” “If it’s your first time, would you like to order a set? I’d like you to try the fried fish with fish sauce and one kind of curry. If you like it spicy, try the tom yum or po tak with one plate of stir-fried vegetables. For rice, plain rice or a large plate of crab fried rice is just right for two people.” Menu promotion to boost sales 2. Promoting menu items to boost sales Many people wonder if customers already have a menu in mind. If you promote it, will customers change their minds? Understand that sometimes customers want to try something new. Or if there is an interesting offer, customers are ready to change their minds. To promote your menu to boost sales, start by putting symbols or messages on the menu, such as: “Recommended menu” “Hot promotion” “Recommended menu of the month” “Special one dish per day only” Or put stars, likes on the picture of the menu you want to push to sell. This method will make that menu stand out and be more interesting than the general menu. Then have the staff help promote the sale again. Guaranteed that customers will definitely be interested.
For example “Today, there is still an oyster omelet menu. There are only a few left. It is limited at the moment.” “There is currently a special promotion for fried shrimp with garlic. See the menu.” Sales closing assistant 3. Sales closing staff General staff usually offer to sell everything in the shop because they want customers to have a variety of choices. But it doesn't necessarily have a good effect on sales because recommending a lot of menus will confuse customers and make them hesitate until they don't know what to order. So if you want to close the sale, choose to recommend only 1-2 menus. Choose the best menus in the shop as A and B or move on to recommend by category and choose 1-2 menus in each category to promote. This method will make customers less confused and close the sale faster.
For example “Today, we have a recommended menu: roast duck curry and stir-fried wild boar. Would you like to have some?” “For noodle dishes, I recommend stir-fried ham with fried noodles. If you want soup, I recommend bamboo pith soup.”
There are many more secret weapons to increase sales for restaurants, such as techniques for creating selling points, thinking of promotions, or how to make customers buy again. All of this can be studied further in the course “Secret Weapons for Best-Selling Restaurants, Strategies to Increase Sales Throughout the Year” by Mr. Khunaphong Techawaraprasert, free!!! Only for Makro members.Click here => https://bit.ly/42zRH11
