4 steps to service, teaching staff to be professional for self-service shops, cafes, bakeries or take-away
Even though it is a self-service restaurant or a restaurant where customers order and receive food and drinks at the counter themselves, the owner must set up a service system and train and teach the staff to the same standard in order to provide impressive service and prevent damages that may occur in terms of service, finances, and control of the owner's work.
1. Welcoming customers
Even though it is a self-service restaurant or a restaurant where customers order and receive food and drinks at the counter themselves, the owner must set up a service system and train and teach the staff to the same standard in order to provide impressive service and prevent damages that may occur in terms of service, finances, and control of the owner's work.
1. Welcoming customers
- If customers are interested and come to the store, the staff should introduce the store to the customers, what recommended menus, and what promotions are available.
- In the case of customers entering the shop, ask the customers how many people are there and take them to sit at a table that is appropriate for the number of customers. Because if there are 2 customers and they choose to sit at a table with 4-6 seats during the daytime when they need to earn income, the shop will lose seats for 4-6 customers.
2. Menu introduction
- In the case of new customers or customers who are thinking of a menu, you can recommend the restaurant's recommended menu or signature menu. You can recommend it to customers right away.
- In the case that customers intend to order immediately but it is not yet a recommended or signature menu of the restaurant, they can recommend additional items.
Tips to reduce costs and reduce waste
Have you ever noticed that when you go to a cafe, the staff tells you that today there is a special 20% or 30% discount on this dessert menu? At first, we were just going to buy drinks, but when we saw that the dessert was also discounted, we decided to buy more. So why is this dessert menu discounted?
Before opening the store, the Code Date must be checked. Expiration date, estimate the amount of products left and estimate the number of sales. If the shop owner knows that normally this type of snack, such as brownie cheesecake, sees the Code Date, the expiration date will expire tonight, there are 10 pieces left, but normally sells about 5 pieces per day, I am sure that I will not be able to sell it in time. Therefore, today must reduce the special price.
3. Receiving money, giving change, and increasing the customer base and having customers register as members in Line OA.
Receiving money, giving change
Have you ever noticed that when you go to a cafe, the staff tells you that today there is a special 20% or 30% discount on this dessert menu? At first, we were just going to buy drinks, but when we saw that the dessert was also discounted, we decided to buy more. So why is this dessert menu discounted?
Before opening the store, the Code Date must be checked. Expiration date, estimate the amount of products left and estimate the number of sales. If the shop owner knows that normally this type of snack, such as brownie cheesecake, sees the Code Date, the expiration date will expire tonight, there are 10 pieces left, but normally sells about 5 pieces per day, I am sure that I will not be able to sell it in time. Therefore, today must reduce the special price.
3. Receiving money, giving change, and increasing the customer base and having customers register as members in Line OA.
Receiving money, giving change
- You should always check the amount you received for the customer and when you give them change, you should also check it for them.
- Check for counterfeit banknotes. It is recommended to have a counterfeit banknote checker pen at your store to use with 1,000 baht banknotes.
- Check the transfer slip. If the store has a payment system via QR Code that is used only once, the system will notify when the money enters the system. But if the store uses QR Code, a general bank account must check the slip carefully or should have a notification system, such as SMS, that can be checked immediately at the payment point.
Increasing customer base
- Type 1 is paper and stamped. Collect as many times as you want and you can eat it for free.
- Type 2: Line OA feature allows customers to register as members for free. This is beneficial to the store because it will gain a customer base of up to 90% who have already used the service.
4. Deliver the product to the customer and say thank you.
Mostly, it is a take-home service. If there is a mistake or something is forgotten when the customer returns home, the shop will not be able to fix it in time. For example, if the crepe cake is forgotten, the sauce may be forgotten. Therefore, the thoroughness of the self-service shop is to check the products and equipment before delivering them to the customer.
Recommendations by Mr. Tai Ponchai Nitmethawong, General Manager. BEARHOUSE and Co-Founder True Friend Restaurant Page
