Restaurants get ready, cafes quickly arrange promotions that are not just for couples, but must cover all groups of people, singles can also enter the shop, arrange promotions equally, customers are happy, do not feel neglected, the shop also gains more profits during this festival of love.

Buy 1 Get 1 Free promotion: Buy a main dish and get a free main dish. Suitable for customers who come as a couple.
For example, order 2 plates of spaghetti with shrimp for the price of 1 plate. Or if you want to create more options, try making a list of 4-5 menus with similar prices for you to choose from. For example, customers can choose a buy 1 get 1 free promotion from 4 main menus: spaghetti with stir-fried shrimp with chilli paste, spaghetti with stir-fried drunken noodles with shrimp, spaghetti carbonara with ham, and lasagna with ham. This promotion is very suitable for single-dish restaurants, easy to calculate costs, and restaurants with frequent customer turnover.
Tip: This promotion needs to be calculated carefully because it is a 50% reduction in food prices. If we control food costs to not exceed 35%, we will still have a profit of approximately 15%. Therefore, this promotion needs to generate a lot of sales and find a way to reduce food costs.

Buy a main dish and get an extra dish at an affordable price that goes with the main dish.
If some couples do not want to eat the same menu, try adding a buy 1 get 1 free promotion. Buy a rear dish and get an extra dish free Try to offer a free meal that is not expensive and goes with the main dish you want to sell, such as ordering a steak main dish and getting a free salad or mashed potatoes with cheese only on Valentine's Day. Or if you want to create more choices for customers, try to offer 4-5 main dishes with similar prices first, then offer 4-5 additional dishes that are not too expensive as well.
Tip: This promotion will reduce the cost of doing the promotion more than the normal 1-for-1 promotion, but you still have to calculate the cost and focus on a large number of sales. And this main dish and extra dish promotion doesn't only appeal to couples. Customers who come alone can also join this promotion. Whether you come alone or as a couple, you can choose this promotion as well.

Couples' promotion is a large set, a set meal for 2 or more people.
There are main dishes, additional menus, desserts, and drinks. If it's not a single-dish restaurant, but a restaurant where you sit down and eat without rushing, it's suitable for celebrating a special occasion. Try arranging a variety of food sets. Finish with ice cream or dessert for 2 people at a special price reduced from the original price by 10-15%. This will create more interest.
Tip: Couples tend to order set meals more than singles. Try naming your menu to match the season, or add something special like a Valentine’s Day drink or a special dessert.

Promotions to please single people, inviting this group of customers to our store on Valentine's Day
Because many single customers feel overlooked on Valentine's Day because many shops have promotions for couples, focusing on couples. Therefore, this group of people tend not to come out to restaurants on Valentine's Day. Try changing your mindset when creating promotions. Tell single customers not to be sad or lonely, come to our restaurant and get a 10% discount because even though it's Valentine's Day, every customer is always important to us.

Give flowers or sweets to customers as a token of love and gratitude.
If you don't have enough budget to do a strong promotion, try giving flowers or sweets to customers who come today. Instead of love and gratitude From the shop to every customer who uses the service, in addition to having a food discount promotion, giving away flowers or a free piece of dessert may not be a good way to stimulate sales, but it helps create color for the shop and can help increase the number of likes and shares on the shop's page. For dessert, try choosing a cup of ice cream, a bar of chocolate, or if you make dessert to give away, it will help customers feel that the shop cares even more.
Don't forget! "Couples" don't have to be only male and female. Male-male, female-female or LGBTQ couples can be open now. At this point, if we understand and are open, Accepting sexual diversity We will hold a Valentine's Day promotion to reach a larger customer base. We will start by announcing the store's position on social media first: "Valentine's Day promotion for all couples, whether male-male, female-female, or male-female." "Promotion for all types of love, no restrictions."
Tip: Don't forget to announce your Valentine's Day promotion on your store's social media 1-2 weeks in advance, announce the promotion on delivery apps, and put up a sign in front of your store.