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Limited restaurant seating: How to adjust strategies to increase sales?

In the New Normal era, restaurants have to reduce the number of tables in accordance with government measures, which inevitably affects sales, which must be reduced by more than half of the normal number of seats, but various costs do not decrease accordingly. So what can we do to increase sales? We have strategic guidelines to recommend.
First, you need to know that sales come from the number of customers x average per person. Average per person is: The amount of money a customer spends per meal at a restaurant each day.
Therefore, if you want to increase sales and profits, there are 2 principles: you have to increase the number of customers and increase the average per person or the amount paid per person. Let's see how to increase the number of customers and the average per person.
Guidelines for increasing sales for buffet restaurants Let's start with buffet type restaurants. The first thing to consider for restaurants with many price options is to eliminate the lowest price, leaving the middle and high prices, or just one price, to increase the opportunity to make the most profit from the limited number of customers in each round. Another approach for buffet restaurants is to reduce the time spent in each round, for example, from the original 2 hours, reduce it to 90 minutes, which is the average time for buffet dining. This method will help to turn tables faster. If we can make customers finish eating 30 minutes faster, we may be able to get 2 more rounds of seats, which will increase the opportunity to get more customers, even though the number of seats is reduced.
Guidelines for increasing sales for stores of this type Buffet vs A La Carte For a la carte restaurants, when the number of seats is limited and distance is maintained, group dining and family dining is reduced. Ordering multiple dishes to eat together is more difficult. The recommendation is to arrange a set menu for 1 person, which will increase the opportunity to sell more easily, customers can decide more easily, and feel that it is worth it. The restaurant can manage more conveniently, reducing the time spent eating, and helping to turn in tables more quickly.
Increase sales from other channels
1. Take away This is another way to increase sales that many brands are doing, such as making a Grab & Go menu: choose> pick up> pay> sit and eat or take home as a ready-to-eat menu. It can be made into a shelf in front of the store so that anyone passing by can conveniently choose, or even customers in the store can choose to take home to eat or give to people at home. What needs to be taken into consideration is that the packaging must be ready for customers to buy and eat immediately without having to bother looking for cups, plates, bowls, or spoons. 2. Organize promotional periods For customers who buy to eat at other places, for example, choose to organize a promotion during lunch time because it is the time when customers will come together. With limited seats, it will lose the opportunity to sell. But if you can make customers buy to eat at home or at the office, it will increase your sales. In exchange for paying for a promotion, such as a 10% discount, it is still considered worthwhile.
   
  1. Sell ​​through delivery to customers in one order. Finally, delivery channels are still necessary, but what I would like to leave you with is that most restaurants tend to choose to deliver only the main menu of the restaurant. For example, a savory restaurant will only have savory menus. But from the customer's perspective, when ordering delivery, they want to finish it in one go to make it worth the delivery fee, such as savory menus, desserts, and drinks. Therefore, consider what your restaurant lacks. Can you add in that part? If you are not good at doing it yourself, can you collaborate with other brands to increase your sales opportunities?
In addition to the limited number of seats, some shops whose original opening hours were at night until almost dawn will also have to deal with the curfew situation, making it impossible to open for business at the usual times. The recommendation is to adjust to open for business during the day instead, but many locations do not support opening during the day. If that is the case, you will have to adjust the time to set up the shop to be earlier, prepare ingredients from home, and when the time comes to open the shop, you will be able to open for business immediately without having to waste time preparing the ingredients. And if you are ready, you can open for delivery during the day from your kitchen at home, which will increase the opportunity to make more sales. Photo credit: Facebook Texas Chicken Thailand Click to read other articles. You can get it here.
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