Online Marketing: A Tool to Solve the Problem of Location Not Making Money

If you are thinking of building a future with a restaurant business, in addition to investment and the secret weapon of the food taste, the location is also a major factor that will be the door to our success. But if the location of our restaurant is not the dream location, whether it is quiet or in a mysterious alley, it is difficult to move because of limited funds or having to take over the family business, it is depressing to the point of starting to give up. Don't just sit and wait for fate to be on our side. Our own brains and hands are what will create profits to flow to us. Let's learn interesting online marketing techniques using social media as a tool to make our restaurant known until it becomes very famous!

Make your store known on social media Why wait for customers to come to you? Announce yourself to the world by creating a page for your restaurant on Facebook, website, and Instagram. In addition to creating a convenient and fast way to communicate with customers, it is also a way to directly advertise your restaurant and reach your target group of customers. Just be meticulous about taking amazing photos of your food, making interesting clips, maybe invest in hiring a professional to edit it, and upload it to your page regularly. Instead of spending on a big billboard at the entrance of your alley, invest in promoting your restaurant on social media channels instead. If you are confident that your food is really good and you post mouthwatering photos like this, no matter how far away your restaurant is, foodies will want to come and try it. Join Food Delivery Partners Add a channel to receive orders from customers with online food delivery applications, such as Grabfood, Lineman, Get or Foodpanda, to provide more options for customers who are not convenient to come to the restaurant. This is considered an expansion of the customer base. Distance and location of the restaurant will no longer be obstacles to deciding to try the food at the restaurant. The application process is easy. Just apply directly with the application of your choice. Don't forget to select the outstanding menus that will be listed as food items with clear prices. Moreover, if there is a program organized with the application, our restaurant will appear on the participating restaurants. This is considered online marketing that is an investment that shows results. It helps generate income for the restaurant without having to wait for sales at the store alone. Pin your store location on Google Maps Is our shop pinned on Google Maps? We already have a shop name and promoted the page until it is well-known. But if we don't know how to get to the shop, how will the food delivery or direct customers reach our shop? Let's start the process from downloading and opening the Google Maps application and searching for the location of the shop. Edit the point where we are, enter the shop name that we have thought of that is unique, and follow the steps. In no more than 2 weeks, our shop will appear prominently on Google Maps. Don't forget to take a beautiful photo of the shop front and check in by entering the shop's location when posting for the convenience of customers who follow the Google Maps guide from our page.

Marketing is essential for restaurants. Online channels are new things that help restaurant owners have more opportunities to reach customers. But restaurant owners must not forget to allocate a budget for this because if you want to make results, you may have to pay for some things. And you must have the right mindset that marketing money is an investment that will bring income back to the restaurant. And before spending money on any channel, you should think about the results that will be returned to you in order to make the investment as worthwhile as possible.