“Muang Thong Crab Fried Rice” with a delicious legend that has captured the hearts of Thai people for more than 17 years!

If we talk about the legend of a restaurant that is famous for its deliciousness and can create a long-lasting memory for customers, one of the legends of Thailand must be given to the restaurant 'Muang Thong Crab Fried Rice' which has achieved overwhelming success in business. How is the restaurant management and how did the restaurant increase its profit throughout the 17 years of opening the crab fried rice restaurant? Let's read the interview with the restaurant owner, Mr. Sombun Piyathip, right now!

The constant care that 'Khao Pad Pu Muang Thong' restaurant gives to its customers

If you walk into the first branch of Muang Thong Crab Fried Rice at Soi Chaeng Watthana 14, you will hear the sound of spatulas hitting the pans while frying rice all the time. People fry more than 12 pans of rice with great determination to fry the crab fried rice quickly to satisfy customers. Every time before serving the food, the restaurant checks the menu for quality control at all times.

Crab fried rice menu that selects a special rice grain recipe for softness and deliciousness.

The recipe for making delicious rice grains has been tried and tested before it becomes the right rice for the crab fried rice menu. The secret is in cooking the rice. Don't cook the rice until it is too full of water. The restaurant has specified the proportions clearly, which are 3 parts Khao Sao Hai and 1 part Jasmine rice to increase the softness that Thai people like.

In stir-frying rice, there are only salt, light soy sauce, and sugar as seasonings. The emphasis is on the cooking skills of the person stir-frying, who must stir-fry the rice for 1 minute per dish, which requires very high heat from the stove. If stir-fried for less than 1 minute, the fried rice will not be fragrant and delicious. Perhaps another secret to increasing the profit of the restaurant is to add deliciousness to the customers.

High production costs but low profits. Why has it sold well for so long? What are the secrets to running a shop?

From the economic crisis of Tom Yum Kung in 1997, Mr. Somboon saw the importance of establishing a restaurant business that emphasized deliciousness at the level of Chinese restaurants of that era. One of the classic menus is crab fried rice. Although the production cost is high from the top quality crab meat and the profit per dish is low, the restaurant cares about the needs of the customers first, so it wins the hearts of the customers. Most tables are full of customers every day.

Besides the crab fried rice menu, are there any other menus?

There are only 5 more menus: fish maw, shrimp with glass noodles, suki, fried rice with egg, and pork satay. These are old-style Chinese restaurant dishes that are popular and have many orders for every menu. Although there are few menus, every menu can increase the restaurant's profit.

Restaurant management tips for success of Muang Thong Crab Fried Rice restaurant

Mr. Sombun gave his opinion that “Diligence is an important thing that every businessman should have because if there is diligence, techniques, problem solving, knowledge and experience will follow, another thing is having passion, which will give us the driving force to look for the best way for our business. In other words, we must believe in ourselves because if our ideas…
If it is not stable, the quality of the business will also be unstable.”

For anyone who is opening a restaurant, you can use these tips for restaurant management to increase your restaurant's profits.
And if you are having problems High production costs but low profits There must be a plan for purchasing raw materials and managing stock. Including income and expense accounting, you can learn Free online courses From Makro Horeca Academy to control costs and increase profits for your business.