Hidden costs and problems that come with entering the delivery system. If you don't know, your shop will fail!

Which restaurant doesn't have it at this time? Delivery It is considered a lost business opportunity because of the market. Delivery High competition among service providers is one of the key factors that promotes the current consumer behavior of ordering food for delivery, and this behavior will continue to expand from now on. This means that the opportunity for customers of a restaurant who used to come to the restaurant regularly may disappear from the market. Delivery Therefore, bringing your restaurant into the delivery market as an option is both a way to maintain business opportunities and increase sales channels. Although delivery is a compulsory task that restaurants should not avoid, there are also things that business operators must take into account, especially the various hidden costs in the system. Delivery As follows 1. Service fees to be paid to participating delivery companies These costs are different for each provider. The service fee is calculated as a percentage of sales. For example, Delivery A charges a 30% service fee. If a customer orders food through Delivery A for 300 baht, the provider will charge a service fee of (300 x 30)/100 = 90 baht. This means that the income the store will receive from the 300 baht order is 300 - 90 = 210 baht. Another issue that needs to be planned in advance is that some service providers will have a credit term or payment period for the store according to the account cycle. It is not cleared each time. Therefore, business operators must study the rules and regulations in detail.

2. Packaging costs Since we hire a delivery company to deliver on our behalf, we have to accept that the care of our food in the delivery box may not be as taken care of as when customers come to buy it at the store themselves. Therefore, it is necessary to find packaging that meets the needs of delivery so that the food reaches the customer safely and has a similar appearance to eating at the store. Therefore, there may be additional costs for this part. However, at present, it must be said that manufacturers and distributors of packaging have seen the continuous growth of the delivery market. Therefore, they have designed and produced packaging to support delivery services to facilitate entrepreneurs and make their lives much easier.

3. Photography fee For some restaurants, they may never have taken photos of their food. Selling at the store may not be a problem, but for delivery channels, it would be difficult for us to order food without seeing the food first. Therefore, it is necessary to take beautiful and delicious photos of the food to attract customers to order food from our restaurant. But then again, nowadays, mobile phones have the potential to take photos for online media almost as good as cameras. If entrepreneurs want to save on this cost, they can use their own equipment to take photos. The important thing to know is how to take photos and ideas for presentation, which can be learned through a mobile photography training course. This alone can help save this budget. We have an online course, “Create professional food menu photos with a mobile phone.” Learn for free at >> http://bit.ly/2NMwKM4 4. Advertising costs for restaurants in the Delivery system One thing that will give us more opportunities to sell than other stores is to buy advertisements on the Delivery system to be on the special pages of that camp or maybe join the promotion to make customers know and use our services more easily. This budget is also necessary. However, what you need to think about before doing Delivery is that not every menu is suitable for Delivery. Therefore, you should consider first that the menu that will be delivered, when it reaches the customer's hand, what will the condition of the food and taste be like? How similar will it be to eating at the restaurant? If it is not okay at all, then that menu should not be delivered. And for menus with very high food costs, don't forget that joining Delivery will cost a service fee. If you calculate and sell 1 order, deduct food costs, packaging costs, and service fees, and the profit is very low, it may not be worth it to be in the Delivery menu line.