Don't leave your shop walls empty! Stimulate orders with "food pictures" to increase sales.

Don't leave your shop walls empty! Stimulate orders with "food pictures" to increase sales. Shop decoration is one factor in making the shop interesting. Normally, each shop will emphasize on decorating in a unique style by using colors, placing decorative items, or hanging pictures to create beauty according to the decoration style that you like.

Today, MHA will introduce shop decorations that emphasize sales and stimulate orders, especially for newly opened restaurants that don’t have any ideas on how to decorate their shop. If your shop walls are empty, don’t leave them empty. Try decorating them with pictures of food or various menus. Even small, narrow shops can still have vertical space like walls to decorate.

Advantages of decorating your shop with food pictures

• According to food sales psychology, food images have a great effect on stimulating customers' appetite and increasing their appetite. Therefore, restaurants usually have clear pictures of their food for customers to see. It would be very effective if pictures of the food could be seen before entering the restaurant or when entering the restaurant and immediately seeing pictures of the delicious menu, such as pictures of large dumplings and buns in dim sum restaurants.

• Pictures of food help customers decide on a menu more quickly. Many restaurants have probably experienced the problem of customers coming into the restaurant and not knowing what to order, even after looking at the menu. This is especially true for menus without pictures, because customers have to ask the staff for details and imagine what each dish looks like. A survey found that having pictures of the menu helps customers decide on a menu more quickly. It would be even faster if there were large pictures of the menu that could be clearly seen, whether on the dining table or on the restaurant's wall.

Want to have beautiful food photos to promote new menus, popular menus, signature menus? Makro HoReCa Academy will enable all restaurant owners to take beautiful, delicious and mouthwatering photos of food in their restaurants, using the mobile phones that you have in your hands right now! Learn how to take photos of food “to add value and make it look delicious”. Interested in registering for free, click here.

3. Stimulate the ordering of the restaurant's featured menu. According to psychology, customers will immediately understand that the menu pictured on the wall is the menu that the restaurant recommends for us to order. Therefore, for newly opened restaurants, if you want to push a menu for customers to order, try putting a picture of that menu on the wall. Add a little more sales technique: that menu should be a menu that we also get good profit from. 4. Help to order more food than before. The nature of customers' decision to choose a menu often starts with "What should I eat?" When they have the main menu, they think about "What else should I order?" But if there are pictures of a set menu or pictures of many dishes together, in addition to helping customers remember what to order, it also makes customers want to order more dishes. From the survey, it was found that many times when customers see pictures of many delicious dishes, they often can't choose or have a reaction of "This menu looks delicious, that menu looks delicious" and end up ordering more delicious dishes. This is a good way to increase sales per table.

So how do you put up food pictures on your restaurant walls?

• The restaurant's signature menu : Choose 3-4 signature menus, then make the pictures large and clearly state the names, whether it's a poster or a frame to hang in a spot where customers can easily see them from their dining table. Remember that the walls of the restaurant are not only wide. We can hang pictures on higher walls, but we should leave a distance of about 1-2 meters from the ceiling and about 1.5 meters from the floor because it is a distance that customers can easily see when they sit at the table. The place to attach them is a blank wall that is not far from the table and there are no other things that will attract customers' eyes from the menu pictures.

• Both recommended and additional menus can be attached. In addition to the signature menu, other menus can also be attached to the wall. You should choose a menu that can be eaten with the signature menu or should be ordered together, such as a steak restaurant. In addition to having pictures of various steaks, there should also be pictures of salads, French fries, or fried onions next to the steak menu pictures.

Or if you want to create a set menu, try making a poster of the set menu, for example, make a poster of the lunch set menu, with rice, soup, dessert on one poster, and a family set, with soup, meat, stir-fried vegetables, and fruit on another poster, and put it on a nearby wall of the shop.

3. Look at the appropriate image size. The image size that clearly indicates that this is the restaurant's signature menu that should be ordered or this is the recommended menu that should be ordered additionally. Of course, the featured menu must use the largest image. Then, the supplementary menu should be smaller in size, about 70% of the large image, and other general menus should be reduced in size by 50%. In terms of design, we call it determining the importance by using the image size, which customers will feel immediately when they see the image, such as seafood restaurants that often hang large images of grilled shrimp, three-flavor fish, and tom yum on the wall because they are recommended menus for customers to order. There are also smaller images of stir-fried vegetables and various spicy salads. 4. Other menus in the restaurant, whether they are appetizers, desserts, or beverages, can help increase sales per table. Making small images about 10*10 centimeters and placing them in a row like decorating the wall is not a bad idea. Or categorizing them into snacks and desserts on one corner of the wall is a good idea. 5. The food images and the restaurant's decoration can be designed in the same direction. I believe that many restaurants have their own design style and are afraid that if they put food images on the wall, it will ruin the concept of the restaurant, which is a misunderstanding. Because no matter what kind of shop design style you have, we can create photos that are in the same style. And if the layout is good, these food photos will help make the shop stand out even more.

6. You can also design food pictures to be art. If you have a lot of money to decorate your shop and have enough space, try making one wall into your shop's menu. By taking pictures of many dishes and arranging them beautifully, your shop's wall will look like a piece of art. Try finding more shop decoration ideas on Pinterest.

No matter how small or large the shop's space is, every area in the shop can be decorated to increase sales. In addition, there are techniques for developing a best-selling menu with good profits to stay with the shop for a long time with a free online course! How to develop a menu to increase sales and profits! Come analyze and find menus that should be cut and create new menus that are more appealing than before, both selling better and making more profit. You can do it yourself. Interested in registering for a free course? Click.

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