Today, MHA will compare 5 popular online food ordering apps: Grab Food, foodpanda, Robinhood, LINE MAN, and Gojek, on various issues that restaurant owners should know before choosing to use their services, to provide information to help them decide which app to use or whether they must have them all in this era where online food ordering is something that every restaurant must have.
Let's start with the important information of each app that stores need to know.
Grab Food: No. 1 in the Thai delivery industry
-
There are about 2 million users and about 100,000 delivery drivers.
-
There is no entry fee or registration fee.
-
Calculate a commission of 35% (before 7% VAT) of food items ordered through Grab within the 12-month contract period (from the date of signing the contract document).
-
Stores must prepare only Android phones or tablets (Huawei devices that cannot install Google Play apps are not supported).
-
Use your @gmail email to download and register for the GrabMerchant app to receive orders.
-
Food images must not be duplicated on other food websites.
-
The store will receive the net sales after deducting various service fees on the next day.
-
The store must have a Kasikornbank (Kbank) or Krungsri Bank (Krungsi) account only.
Foodpanda: Strong, expanding rapidly, aiming at local shops
-
There are about 7 million users and about 100,000 delivery drivers.
-
There is an initial fee of 399 baht and a monthly service fee of 99 baht to apply.
-
There is a price guarantee policy, so the store cannot increase the price from the normal price that customers eat at the store.
-
A 32% commission fee is charged on all orders placed via Foodpanda and 7% VAT is deducted (3% fee is waived for orders paid by credit card).
-
The store will receive a tablet, which the store can open/close the restaurant, check sales by themselves via the tablet, and can also send a message to contact foodpanda directly if you encounter a problem or want to edit information about the store.
-
Receive 100 Gift Vouchers worth 50 baht each to give to customers of the store to promote the store.
-
Can be used with any bank. We recommend Siam Commercial Bank because if it is another bank, you will receive the money within 1-2 days after the payment date.
Robinhood: Thai app for Thai people
-
There is no fee for using the platform.
-
Available for both iOS and Android.
-
Only 8% LS fee will be collected (LS is a delivery fee discount from the store that Robinhood will pass on to the customer 100% and apply it as a direct discount to the customer in that order).
-
Must have a SCB savings or current account and have the SCB Easy App.
-
The store receives money within 1 hour after payment is made for the food.
-
Shop owners have easier access to bank loans to expand their business.
LINE MAN: Wongnai partners have an advantage in reviewing and clearly categorizing food.
-
There is no charge for registration and service.
-
The store does not receive any percentage deduction from LINE MAN. The delivery fee is calculated according to the distance at the normal rate. The delivery fee starts at 55 baht.
-
If the shop joins LINE MAN GP, the starting delivery fee is 0 baht. The shop will receive a cheaper delivery fee and receive special promotions to help the shop receive more orders and increase sales than before.
-
LINE MAN GP will deduct 30% (excluding VAT).
-
Stores that do not participate in the 0-baht delivery fee project will receive cash from the rider. Stores that participate in the 0-baht delivery fee project (LINE MAN GP) do not have to receive cash from the rider. The system will transfer money to the store the next day when the total amount after deducting GP and VAT reaches 500 baht.
-
Sales must have a cumulative total after deducting GP and VAT of 500 baht. LINE MAN will then transfer the money to the account on the next day. The total amount will be summarized and all money in the Wallet will be transferred to the store on the 1st of the following month.
-
The shop does not have to pay additional GP fees because the system will calculate GP and VAT and deduct them from the shop's sales before transferring them to the shop's account when the total reaches 500 baht.
-
You can use any bank account except banks with account numbers exceeding 13 digits (e.g. GH Bank, BAAC, Government Savings Bank, Kiatnakin Bank, Deutsche Bank).
-
Service area: 77 provinces throughout Thailand
Gojek: Rebranded from the original Get
-
Gojek's service will incur a commission of 30% (excluding 7% VAT).
-
Stores must have an Android smartphone or tablet to use the GoBiz application to manage their stores.
-
The store will receive a sales report and a receipt report every day via email, which includes a report of daily sales, the income that the store will receive after deducting fees, and details of service fees.
-
Stores can download sales reports by clicking the “Download Report” button. The report format is in Excel file format.
-
Use a Siam Commercial Bank account
So which app should I apply for? From the survey, it was found that each app has a different customer group, as well as different strengths and weaknesses. Looking at the data, we will find that:
Foodpanda Covers the most provinces, followed by Grab Food , while Robinhood is still interesting because it does not charge any fees to merchants and is also the fastest paying app for merchants. If possible, MHA recommends having all 5 apps because the number of orders from each app is similar, depending on the free delivery or discounted delivery promotion at that time. If the shop is in the provinces, it is recommended to use Food Panda as the main app, while LINE MAN and Grab Food are more suitable for Bangkok and its vicinity. However, if the shop is new and does not have much profit, try applying for Robinhood or Line Man first because they do not charge GP or fees. However, if you want customers from further away, try applying for LINE MAN GP, which will help a lot as well. Click to read more articles.
