Techniques to increase restaurant profits after the long holiday season ends
Songkran Festival and long holidays have passed. Restaurants are entering a period of sluggish business, sales are dropping sharply. Why is this happening? Let's understand and find ways to cope with the reduced income after the festival, along with techniques to increase profits for the restaurant during a period when customers' purchasing power is shrinking. Find a reasonably priced menu or organize a small promotion to strengthen the team. 1. Find a reasonably priced menu or organize a small promotion to strengthen the team. It can be observed that after the Songkran Festival is the period when sales drop sharply because the tourist and family customers have already had their fill of delicious food and large meals during the Songkran Festival. Therefore, after the festival, customers’ purchasing power decreases and they have to save more. Therefore, introducing economical menus or promotions for small meals for 1-2 people at a lower price may help stimulate sales, such as the 189 baht super value promotion or the 299 baht set meal promotion for a couple, etc. After the festival, there is less travel time. #Delivery promotions help increase sales. 2. After the festival, there is less travel time. Delivery promotions help increase sales. Because in the past, customers traveled frequently, went out frequently, especially many customers who had been through a pent-up period for a long time. When the time came to travel less because it was time to work, live a normal life, stay home more, and go out to eat less, the promotion for delivery would help a lot.
If you also do marketing through online media, such as having customers add you on LINE or follow your Facebook page, it will help remind you not to forget about your shop. If you do continuous marketing during Prime Time (mealtime), you will be able to sell continuously. Time-based promotions increase sales better than discounts that can be applied at any time. 3. Time-based promotions increase sales better than discounts that can be used at any time. Things with a limited time are usually more exciting. According to psychology, people tend to use them in time. Unlike promotions with no time limit, people tend to think that they can get it for a while and there is no rush. Try to observe the flash sale period, which people are very interested in.
For example, the “Line Man App” has a limited-time discount code. Hurry up and get it! And there is usually a condition that the coupon cannot be used during xx:xx hrs. - xx.xx hrs. and clearly states the expiration date. For restaurants, you can try to have a buy 1 get 1 free promotion only during a specific period of time. This will help attract more customers. Thank you for the discount code image from the Line Man app. If the restaurant's main menu is delicious, don't add a new menu yet. 4. If the restaurant's main menu is delicious, don't add a new menu yet. Many restaurants often take the opportunity of the New Year to launch new menus and adjust the old ones, which is a good idea. If it is a re-engineering of menus that do not sell well, add new menus that should sell well instead. But if the old menu is still okay, or if only a few old menus are cut, and there are still many best-selling menus left, it is better not to launch a new menu during this period. Because customers may be addicted to the old menu and not open to trying the new menu, it will result in us bearing the cost of the new menu. Do not forget that new menus, new ideas, new ingredients, all cost more. If you are not really ready, it will drag down the profit. Don't forget! Collect customer data to help indicate the direction and trends of the store. 5. Don't forget! Collect customer data to help indicate the direction and trends of the store. I believe that in the past period, many shops may have been so busy that they forgot to collect customer information. In fact, this is very important in planning this year's work. Any shop that has collected information throughout the year will be able to analyze what customers like and dislike, when they use the service the most, what is the average sales per table, what should be removed or added to help sell well, what promotions customers like the most?
This information will help indicate the direction and trends of the restaurant very well. If any restaurant has not started yet, start today. Start by observing customer behavior, what they like or dislike, collecting sales data for each menu, or even bringing in a POS system to help, which would be great. Don't forget to follow up on the promotion results. Can it really boost sales? 6. Don't forget to follow up on the promotion results. Can it really boost sales? Should I continue or create a new promotion? No matter what you plan, don't forget to plan and evaluate the results. The same goes for organizing promotions. The first thing to understand is that promotions interfere with costs and profits. For example, a price reduction means sacrificing profits to increase sales. A free gift means cutting profits from something to increase overall sales. Therefore, you must always evaluate the results of promotions. Some promotions help increase sales for the store, but there is no profit left. That means we planned incorrectly from the beginning. Cancel the promotion before it hurts more.
It is normal for restaurants to sell less after the festival or after a long holiday. Sales are sluggish, customers' purchasing power is lower, but the restaurant still has to find income all the time. Therefore, in addition to the techniques mentioned above, you should plan to collect sales during Prime Time as much as possible as a reserve fund during the period when sales are not good, so that you do not have to worry about the restaurant's expenses, and plan to be ready for the next festival.
