The global trend of coconut water is hot! Worth as much as 2.9 billion dollars! During the festival season, foreigners will definitely get rich!

"coconut" The miraculous fruit that nature has given to humans, especially Thai people who are familiar with coconuts since birth until death. Not only Thai people, coconuts are also popular with people all over the world because it is well known that coconuts are pure natural products and are rich in many health benefits, both meat and water. There is one interesting piece of information that many people may not know. According to the forecast of Zenith, a major food and beverage consulting company in England, a report evaluating the global coconut water market trend has a total market value in 2020 of 2.9 billion US dollars. From this figure, it is not surprising why global soft drink brands cannot resist and have to jump into the coconut water market in full force. The point that is being told is that from the growth figures of the coconut water market group, which is a direct result of the popularity of consumption by people all over the world because it is well known about the natural properties of coconut water. This means that it is an opportunity for the restaurant and beverage business groups to join in and compete for a share of this 2.9 billion US dollar market as well.  Especially during important festivals, our country is a tourist destination. And of course, Thai food is one of the targets that tourists from all over the world want to try. It is a good opportunity to increase sales from coconut water menus to tourists. Coconut Market  If the restaurant is in a popular tourist area, coconut is one of the dishes that if it is not on the list, we recommend that you quickly find it on the menu. And of course, the most popular coconut species is “Coconut water” You can buy them at Makro. They are quality selected coconuts from Damnoen Saduak District, Ratchaburi Province, distributed to all branches. There are peeled, green-skinned, and roasted coconuts to choose from.

Selling depends on the idea, but don't forget to sell the story. Ideas for presenting coconut water to customers can be done in many ways. You can sell it as a whole coconut, roasted coconut, or separate the water and meat and put them together in a beautifully decorated glass. All of these will have a good price. If you want to make it even more special by making it into a blended drink or smoothie, the price will increase. And it's not just selling water and meat. Nowadays, young coconuts are also used to make savory dishes that are very tempting for foodies. For example, Mora restaurant in Chonburi uses young coconuts to make noodles, everything is put into a coconut and served to customers. Anyone who tries it says it's both unique and delicious. Or the young coconut steamed curry menu is also a popular menu that tourists are interested in. No matter what you sell, don't forget to sell the story of the coconut so that customers know how good the shop's coconuts are, where the coconuts come from, how naturally sweet they are without any additives, and how drinking and eating them is good for your health. Even though some people already know the properties of coconuts, there are still many who don't know. If you want to focus on selling to foreigners, you have to know the specific marketing communication channels.  If any restaurant operators want foreign tourists to know about them, just marketing through popular channels in our country is not enough because foreigners also have channels to check out and follow news and reviews of places to eat and travel in their own way. Therefore, if you want to communicate to foreign tourists about your restaurant, you need to know which channels tourists use. We have 3 popular channels that tourists like to use to read reviews and search for places to eat and travel around the world.

 It is one of the most popular travel websites and apps with 260 million registered users per month, with over 125 million restaurant and hotel reviews, mostly restaurants followed by accommodations, with a huge number of users worldwide. For information on how to sign up and use Tripadvisor, visit: https://th.tripadvisor.com/Owners  

 The number 1 app for Chinese people around the world, which is popularly used to search for places to eat, travel, and stay, as well as shopping malls, entertainment venues, and various types of service shops. For information on how to apply and use Dianping, please visit: http://www.dianping.com/

 Another website and application for finding places to eat, travel, and stay for Chinese people who come to Thailand and use Ctrip's services, there are more than 5 million people per year. For information on how to apply and use C-trip, visit: https://th.trip.com/?locale=th-TH When our country is ready in every aspect to generate sales from coconuts, it is a production source, upstream price, good taste, and quality that is accepted worldwide. Then why wouldn't entrepreneurs bring coconuts to boost sales for tourists? So let's go for it this New Year!