Transform a simple coffee shop into a place where everyone must check in.

"coffee shop" One of the most popular businesses that is almost on the list of most people wanting to do. Whether it is because of the beautiful atmosphere of a modern coffee shop, or because of the familiarity with the smell and taste of coffee that many people cannot miss, making them dream of having their own shop, or because this business is not difficult to start, does not require much capital to open. But the more the business is targeted by many people and the easier it is to open, the more competitors there will be. You will see that these days, there are coffee shops or cafes located almost everywhere you pass. Therefore, to make our coffee shop, especially a local coffee shop that is not a famous brand, successful and popular, it must have some strategies.

Today's coffee shops don't just sell the taste of coffee anymore. Coffee shops these days, customer needs are not just good coffee and delicious cake like many years ago. But more important than good coffee and delicious cake is a good atmosphere that suits the consumer's taste. Or in other words, these days people go to coffee shops to enjoy the atmosphere of the shop, to relax, to see beautiful views, to take pictures. So don't forget the importance of this point.

The more local the shop, the more it must flourish. Story  Humans are often fascinated by stories, so what will make a local coffee shop a point of interest is adding a story, which can be in the privacy of the person or the shop itself, or the drinks themselves. As long as it has a cool story, it's considered good, such as the Mobidrip x Mother Roaster coffee shop, a small coffee shop with a great story: the owner is an elderly but still cool auntie barista. The shop's style is minimalist, small but cool, creating a story for both the people and the shop, or Kong Valley Shop A coffee shop in a valley, next to a stream that no one should know about because its location is not prominent. But there are both Thai and foreign customers who come to enjoy the taste because that place is full of stories, starting from the owner, the coffee production process that is connected to the people in the community. Customers who stop by there will see the atmosphere of a real old-fashioned coffee roasting house. The smell of roasted coffee wafts throughout the area. That is the real story that attracts people to come. Find the story and let it blossom.

But in the end, the taste and service must also be good. But in the end, what will create regular customers who come to use the service frequently is inevitably the taste and service. These 2 things are important foundations not only for coffee shops, but also for restaurants and beverage shops. Especially local coffee shops, they have the advantage of being easy to approach and friendly owners, and they can adjust the taste as desired. This is considered a good charm of local coffee shops.

Promotion and customer data collection are also important. If any shop has all the above points but lacks marketing and customer data collection, there's a chance that competitors who are just as good will steal customers away with various forms of marketing activities, such as the popular points-collection promotions of beverage shops. Therefore, you must not overlook the importance of marketing. You don't need to look for help or expensive equipment. Try using the free things that you already have. LINE Official Account There are good tools that are free to start with for entrepreneurs to use for marketing, such as creating a membership point collection system or using it to collect customer databases to send promotional news and various services of the store.

Doing business in this era, technology is something that needs to be learned. If anyone doesn't know, there are free lessons to learn, such as: Online restaurant promotion course to increase sales 10 times At Makro Horeca Academy, we aim to produce entrepreneurs in restaurants and beverage shops to learn and apply online marketing techniques to increase sales. Interested in studying online courses?  click But if you dream of opening a coffee shop, Makro Horeca Academy Helping restaurant operators Learn how to choose a shop location, who to sell to, and which menu items to use as your highlight. Both coffee makers and grinders What kind of equipment is suitable? Selection of coffee beans and other important ingredients, along with demonstration of basic menus. Interested in learning a free online course: "5 Things You Need to Know Before Entering the Coffee Shop Business"? Click here. You can learn more about “Coffee” in other topics here.