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เพิ่มมูลค่า “เนื้อไก่” ให้เป็นมากกว่าโปรตีนราคาถูก

Adding value to “chicken meat” to be more than just cheap protein

“Chicken” is a popular basic ingredient that can be used to cook a variety of dishes. It tastes delicious, is easy to digest, and is completely beneficial to the body. It is also low in fat (lean meat) but high in protein, making it suitable for all ages, from infants to the elderly, including health-conscious people and those who want to lose weight.
Husbandry / Livestock Generally, raising chickens in industrial systems tends to be done in cages (Cage Eggs) in limited spaces, which causes the chickens to become stressed or sometimes they don't get enough nutrients. Therefore, stimulants are used to help accelerate growth. But at present, there is a new way of raising chickens that produces chickens with better quality and are safer than before, in order to meet the needs of consumers who are paying more attention to their health, such as:
  1. Free-range system Or raise them outside the cage (Cage Free) is A chicken raising system that allows chickens to come out of the coop or barn freely, in an area covered with grass, allowing chickens to display natural behaviors, such as rolling in dust or pecking at vegetables. The chickens are therefore physically and mentally healthy, happy, or what is called “Happy Chick”, which also affects the taste and quality of the chicken meat.
  2. Benja Chicken It is one of the chickens that has a special raising process that uses specially selected brown rice (Brown Rice) with a special formula, rich in GABA, fiber and antioxidants as its main food. Quality chicken that has been raised in a special way will be safe, with meat that is 55% softer, bouncier and more juicy than normal, not tough. Even the breast with less fat, the meat is not dry because it has fine muscle fibers that are arranged beautifully in spirals from exercise and body movement. It also has a light pink color that looks delicious and has a lower chicken smell (old man smell) than normal chicken.
Nutritional value Chicken meat is known as a high-protein and low-fat meat, especially the breast meat. 100 grams provide about 120 calories, but provide up to 22.50 grams of protein and only 2.62 grams of fat. It is also sugar-free and contains nutrients that are beneficial to the body, such as amino acids, calcium, phosphorus, potassium, sodium, and vitamin A, which help build muscle and repair wear and tear. Moreover, chicken meat that is raised in a special way or free-range will receive grass as a supplement and has a higher fat burning stimulation, resulting in a lower level of accumulated fat in the meat. However, it has omega-3 and omega-6 unsaturated fatty acids and a higher level of protein in the meat than regular chicken. 
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