Increase your coffee shop's revenue with daily special menus.

Having a coffee shop is a dream for many people, and many have been able to make this dream come true, making us find coffee shops on every street corner and in every alley. There are quite a few that survive, but it cannot be denied that some coffee shops have had to close down because they are unable to generate enough profit. If you are opening a coffee shop or already have a coffee shop and want to find techniques to increase sales for your shop, we have some easy ideas to increase income for you.

1. Have an additional menu that is not a drink. The defeat of coffee shops is the limited time that people drink coffee. Most of them are in the morning before going to work until 10 am and then during lunch break until 2 pm. Forget about the evening. There will definitely be no customers drinking coffee. You may sell some other drinks, but not many. There are many solutions. The easiest is to find snacks that go with coffee. Or if the shop has a lot of seats and customers like to sit for a long time, adding easy-to-eat food menus such as rice + side dishes or spaghetti with various sauces can be a good tool to increase sales. Especially these days, there are many types of frozen food or quality ready-made cakes and bakery products to choose from. You don't have to worry about having to make them yourself, which is difficult.

2. Create new menus from original ingredients.

Most coffee shops tend to have regular customers. Creating excitement by creating new menus from the same ingredients that the shop has will help customers come more often. Or you can invite friends who have never been to your shop to try new ideas, whether it's mixing coffee with matcha or mixing it with soda or making sandwiches with new fillings while you already have bread. It's an easy option and doesn't require any additional investment. You can experiment by picking up that ingredient, mixing it with this ingredient, creating new menus to increase sales while using the same cost. In addition to increasing income, it also helps use up all the ingredients in the shop, so they don't remain in stock or expire.

3. Heart-stopping promotions

In addition to the taste that will win the hearts of regular customers, don't forget to have promotions to compete with your competitors, whether it's collecting points, which has become a basic thing that every shop has to do. There are also strong promotions like buy 1 get 1 free for a certain period or a certain day. Some people may argue that with such a discount, the more you sell, the more you lose. But in reality, the part of this promotion that you really have to invest in is the cost of the second drink. But in exchange, it will attract existing customers to come back again and not go to other shops. And you can attract new groups who never thought of coming to you. Try thinking from the other side that the money invested in the cost of this drink may be less than the money you spend on advertising online. Plus, you get real people to come and eat, not just paying for advertising that people see you online but never think of coming to your shop.

If your shop has a variety of menus but customers are willing to pay only 1 cup per bill, you may create a set menu and reduce the price a little while still making a profit to increase sales each time. Even though the profit per cup or piece is reduced, it is better than selling only 1 menu. Your profit may be reduced when compared to the volume, but when added together, you are guaranteed to earn more income per month. But if you dream of opening a coffee shop

Makro Horeca Academy Helping restaurant operators Learn how to choose a shop location, who to sell to, and which menu items to use as your highlight. Both coffee makers and grinders What kind of equipment is suitable? Selection of coffee beans and other important ingredients, along with demonstration of basic menus. Interested in learning a free online course: "5 Things You Need to Know Before Entering the Coffee Shop Business"? Click here. You can learn more about “Coffee” in other topics here.