“Quality coffee is coffee that is meticulous, important, and caring, from the coffee beans from the source to the coffee in the cup that consumers love.” The most popular business for people these days is probably “coffee shops”. With their fragrant smells, chic shops, and the atmosphere of the people, it is the “charm” that attracts many people to coffee shops, to the point of wanting to own a coffee shop!
Thai people's coffee drinking behavior is entering a new era where they are more interested in drinking coffee outside the home. In the past, instant coffee was popular because people wanted caffeine to stimulate the body to feel refreshed, and then roasted and ground coffee was drunk at coffee shops, which was not just a stimulant for the body to feel refreshed, but also a part of the lifestyle, a place to talk with friends and work. Nowadays, specialty coffee has become popular because consumers want to create a drinking experience that emphasizes the taste of coffee more, to receive the aroma and taste that is attentive to the origin of the coffee bean species, where it is grown, and the brewing method. This group of consumers has a growth rate of 3-5% every year, which we must study and understand.
So let's get to know coffee first...about the types of coffee species. There are many types of coffee in the world, but the two most popular species are Arabica and Robusta. However, Arabica coffee cultivation has more limitations than Robusta coffee because Arabica coffee prefers high altitudes, cool climates, and is less resistant to diseases. This results in a lower yield, but it has a distinctive feature of a soft, smooth, and well-rounded aroma, which is highly sought after in the market. As a result, the price is quite high. The Arabica coffee plantations that we have selected for our Sole Café bags are selected from two famous plantations in the northern region of Thailand: Doi Chang, Wawi Subdistrict, Mae Suai District, Chiang Rai Province, and Suan Ya Luang, Nan Province, which are approximately 1,500 meters above sea level. Due to the soil conditions and cold weather all year round, coffee beans or cherry seeds from the trees gradually change color from green to red, resulting in a more well-rounded flavor, soft, fragrant, and slightly sour, with a refreshing taste, and a balanced coffee flavor according to the main components of good coffee flavor.
Taste is an important factor when starting a coffee shop business. If you are starting a coffee shop business, the taste of the coffee is an important factor. If we are meticulous in selecting good quality coffee beans (cherries) from good sources and put into a good, quality roasting process with a modern roasting machine that is controlled by technology that makes the roasting of coffee beans give a complete aroma and taste according to the cupping that consumers like, it will help you to be successful in creating special menus with a unique taste in your shop. Interested in buying at
