Gather ideas to help increase sales for barbecue restaurants, whether they are buffet restaurants or set menu restaurants. In this era of fierce competition among barbecue restaurants, they have to compete with Korean barbecue restaurants that are gaining popularity and where customers’ purchasing power is just recovering. Let’s see what the restaurants with good sales are doing.
1. Add special menus to attract customers, especially seasonal menus. For example, oyster, enoki mushroom, Alaska crab stick festivals, or dessert menus such as mango sticky rice only during the summer. This helps customers feel the restaurant's attention and helps the menu look diverse and not completely the same throughout the year. It also helps create content to promote the restaurant during every festival.
2. Launch a promotion to stimulate sales on days when sales are low. Monday to Thursday are days with fewer customers. Having a good promotion will help attract customers, such as a special weekday buffet promotion from 259 to 199 baht, or offering a small-sized set of food at a low price, such as a small grill set for 199 baht, making it easier for customers with low purchasing power to access it.
If any restaurant can't think of anything or doesn't want to spend a lot on promotions, try giving away a free large bottle of soda per table on weekdays. This can also attract customers.
3. Special menus can be ordered separately from the buffet. These are menus that go well with grilled food, but they must be truly special menus made from the ingredients available, such as salmon salad, shrimp in fish sauce, grilled pork ribs with sauce, etc. These special menus usually have a higher profit per dish than the buffet set. If you promote good sales, you will gain a lot more profit. Or it could be special ingredients that need to be ordered separately, such as ribeye steak, salmon, expensive meats. These can also increase profits.
4. Sell other foods during the break. For example, a barbecue pork shop opens from 4 pm to 10 am. In the morning and evening, in addition to preparing ingredients, the shop still has free time. Therefore, the shop sells buffet noodles from 10 am to 2 pm. This is another way for the shop to increase its income if the employees can manage their working hours.
5. Anything that sells can be sold as well. Some shops have a special menu of Korean fish sauce marinated dishes. So the shop increased sales by making shrimp and salmon marinated in fish sauce in boxes and selling them through delivery apps. Or some shops have roast duck jade noodles in boxes for customers passing by to buy and sell online as well. In addition to the special menu, some shops make bottled dipping sauces for sale. Or shops that can develop Korean fried chicken menus that are normally given away in the shop until it becomes a kiosk selling in front of the shop and has expanded into a franchise at present.
6. Beautiful shop, cool concept, customers want to share, want to show off. Recently, we have started to see many barbecue restaurants starting to decorate their shops with concepts more and more. It does not focus on eating a lot, just getting value for money, such as shops that have a camping atmosphere, like sitting and grilling in a tent on the beach, or decorating the shop to look beautiful, with unique photo corners, attracting both customers to come and try the food and take pictures to post on social media.
7. Loyalty cards are essential. Not only will they help customers come more often, they will also make customers feel like they are getting a profit back from the restaurant. Try using the promotion "come 10 times, get 1 free" with a buffet restaurant that offers a per-person fee, or if the restaurant offers set menus, use the method of eating according to the specified price to receive 1 point. When you have 10 points, you can exchange for 1 set menu or exchange for a 10% discount card for life. This will win the hearts of many customers.
8. Don't forget! Promote your shop through media. Whether you're launching a new promotion or making your shop look beautiful and eye-catching, don't forget to advertise your shop on social media. You can't just hope for reviews from customers.
- At the very least, you should have a store page to introduce and promote your store on Facebook.
- You should post on Google Business so that customers can easily find information about your business, including reviews and a map.
If you have time, try learning about how to make TikTok. It will help your shop become more well-known. Learn more in the free online course. “TikTok Marketing creates famous shops with great sales in TikTok style”
1. Add special menus to attract customers, especially seasonal menus. For example, oyster, enoki mushroom, Alaska crab stick festivals, or dessert menus such as mango sticky rice only during the summer. This helps customers feel the restaurant's attention and helps the menu look diverse and not completely the same throughout the year. It also helps create content to promote the restaurant during every festival.
2. Launch a promotion to stimulate sales on days when sales are low. Monday to Thursday are days with fewer customers. Having a good promotion will help attract customers, such as a special weekday buffet promotion from 259 to 199 baht, or offering a small-sized set of food at a low price, such as a small grill set for 199 baht, making it easier for customers with low purchasing power to access it.
If any restaurant can't think of anything or doesn't want to spend a lot on promotions, try giving away a free large bottle of soda per table on weekdays. This can also attract customers.
3. Special menus can be ordered separately from the buffet. These are menus that go well with grilled food, but they must be truly special menus made from the ingredients available, such as salmon salad, shrimp in fish sauce, grilled pork ribs with sauce, etc. These special menus usually have a higher profit per dish than the buffet set. If you promote good sales, you will gain a lot more profit. Or it could be special ingredients that need to be ordered separately, such as ribeye steak, salmon, expensive meats. These can also increase profits.
4. Sell other foods during the break. For example, a barbecue pork shop opens from 4 pm to 10 am. In the morning and evening, in addition to preparing ingredients, the shop still has free time. Therefore, the shop sells buffet noodles from 10 am to 2 pm. This is another way for the shop to increase its income if the employees can manage their working hours.
5. Anything that sells can be sold as well. Some shops have a special menu of Korean fish sauce marinated dishes. So the shop increased sales by making shrimp and salmon marinated in fish sauce in boxes and selling them through delivery apps. Or some shops have roast duck jade noodles in boxes for customers passing by to buy and sell online as well. In addition to the special menu, some shops make bottled dipping sauces for sale. Or shops that can develop Korean fried chicken menus that are normally given away in the shop until it becomes a kiosk selling in front of the shop and has expanded into a franchise at present.
6. Beautiful shop, cool concept, customers want to share, want to show off. Recently, we have started to see many barbecue restaurants starting to decorate their shops with concepts more and more. It does not focus on eating a lot, just getting value for money, such as shops that have a camping atmosphere, like sitting and grilling in a tent on the beach, or decorating the shop to look beautiful, with unique photo corners, attracting both customers to come and try the food and take pictures to post on social media.
7. Loyalty cards are essential. Not only will they help customers come more often, they will also make customers feel like they are getting a profit back from the restaurant. Try using the promotion "come 10 times, get 1 free" with a buffet restaurant that offers a per-person fee, or if the restaurant offers set menus, use the method of eating according to the specified price to receive 1 point. When you have 10 points, you can exchange for 1 set menu or exchange for a 10% discount card for life. This will win the hearts of many customers.
8. Don't forget! Promote your shop through media. Whether you're launching a new promotion or making your shop look beautiful and eye-catching, don't forget to advertise your shop on social media. You can't just hope for reviews from customers.
- At the very least, you should have a store page to introduce and promote your store on Facebook.
- You should post on Google Business so that customers can easily find information about your business, including reviews and a map.
If you have time, try learning about how to make TikTok. It will help your shop become more well-known. Learn more in the free online course. “TikTok Marketing creates famous shops with great sales in TikTok style”
