Summary of 9 trending restaurants in 2021 that people searched for the most!
Google Thailand has announced the most popular search terms on Google Trend for 2021. In the restaurant category, there are 9 interesting restaurant names in total. There are both famous national restaurants, famous provincial restaurants, restaurants priced in the tens but with views worth millions, or old restaurants that have become famous again. Today, MHA invites you to analyze the factors, analyze the highlights, and the secrets to success. What ultimately makes customers search for these 9 restaurants on Google so much?
Rim Kuen Restaurant, Samut Songkhram, a famous seafood restaurant in Mae Klong District. The atmosphere of the restaurant is airy and comfortable. The highlight is fresh seafood. The restaurant's signature menu is the Volcanic Steamed Eggs. The steamed eggs are fluffy and soft, served with fresh shrimps, served in a hot pot. In addition, there are fresh seafood such as pickled crab eggs, crab egg chili paste, horseshoe crab egg salad, stir-fried razor clams, etc. Rim Kuen Restaurant is not far from Bangkok, so there are many customers. It is a restaurant that people often stop by when visiting Amphawa, Cha-am, Hua Hin, Prachuap, etc. There are many reviews from both customers and influencers on social media, such as:Mom Thanat Daek , "Yul" from the pageRYUNTIME
A delicious chili paste shop that has been in Thai kitchens for more than half a century. Located in Bang Lamphu area, Nittaya Chili Paste has both ready-to-eat chili pastes such as fried shrimp chili paste, grilled catfish chili paste, hell chili paste, shrimp paste chili paste, etc. and curry pastes for cooking such as massaman curry paste, fermented fish curry paste, sour curry paste, red curry paste, etc. The chili pastes here use fresh ingredients and have a unique taste, making them have a large customer base, both old and new.
A delicious southern restaurant in Pathum Thani Province, located on the main road but close to nature. The entrance is a long bridge through the rice fields as far as the eye can see, surrounded by a grove of palm trees. The shop is decorated with bamboo pavilions and tables. There is a large bamboo pavilion for selling food. This is a shop that photography lovers must come to because the view is worth millions but the food is only tens of baht, which is considered very cheap when thinking of the atmosphere of a modern country house. The shop's signature menu items include stir-fried pork with shrimp paste and stink beans, stir-fried stink beans with red curry paste, and braised pork.
This restaurant is well-known among seafood lovers and frequent travelers to Pattaya. Poo Pen is one of the top searches on Google with the keyword “delicious restaurants in Pattaya.” The highlight is the freshness because the ingredients are sourced directly from fishermen, such as blue crabs, sea crabs, lobsters, mantis shrimps, sea bass, etc., so customers can choose the fresh ones before cooking. The food here is cooked dish by dish, so freshness is guaranteed. Served with the restaurant’s special seafood sauce.
A legendary Michelin-starred restaurant in Thailand, located on Mahachai Road, near Samranrat Intersection, in an area known as Pratu Phi. Although Jay Fai is located in the middle of the city, the ingredients used to cook for customers are as fresh as if the restaurant were near the sea. Recommended dishes include crab omelet, which uses fresh crab claws wrapped in golden yellow omelet that is not oily, curry crab, which is generously served with crab, or large garlic shrimp, etc. The average person might think that this restaurant is expensive, but when compared to the quality ingredients and quantity, it is worth it. So much so that there are many customers queuing up to eat every day. You have to make a reservation a month in advance. Importantly, Jay Fai makes every dish she serves to customers herself, and she also uses a charcoal stove to cook.
Homemade steak shop with homey style but the taste is not homey with good quality ingredients that the shop has carefully selected and served with a full plate. Recommended menu items include beef steak, pork chop steak, and smoked ham steak. There are also appetizers with great tastes such as mushroom soup, spinach baked with cheese, mashed potatoes. Regular customers confirm the deliciousness, quality of the ingredients, and the shop owner's uniqueness.
Famous for its seafood buffet at prices of 499 and 699, you can eat for 3 hours, which is very rare at this price. The taste is delicious, fresh, and there are many menus to choose from, such as Tom Yum seafood noodles, fried sea bass with fish sauce, grilled river prawns, pizza, salmon salad, and many desserts. Most importantly, the unlimited grilled prawn buffet is very pleasing to foodies and buffet lovers.
The province's famous seafood restaurant has 3 branches: "Como Khao Chee Chan Branch" offers a lakeside atmosphere with mountain views like being in Italy; "Sri Racha Branch" is an old original branch by the sea; and "Bang Lamung Branch (Na Kluea)" is a popular restaurant in Pattaya. There are hundreds of seafood dishes to choose from, including fish, squid, shrimp, crab, tom yum, seafood salad, and many desserts (pandan palm cake is recommended).
A famous Thai restaurant in Phuket Province. It has original signature menus such as Moo Hong, crab curry with betel leaves, etc. Importantly, the restaurant has received the “Bib Gourmand” stamp from Michelin for 4 consecutive years, which guarantees that the food must be good and the price is affordable. It is guaranteed by the reviews from customers with very high scores and has also been selected as a Wongnai User Choice.
Summary of the reasons why customers searched for information about the 9 stores the most in the past year
Really famous, really awesome, with awards to guarantee it.Among them are Jay Fai, which received 1 Michelin star and became even more famous after being featured in the Netflix documentary Street Food Asia, and One Chun Cafe n' Restaurant, which received the Michelin Bib Gourmand seal and was recommended by Wongnai's user choice, making it even more well-known. So if you want to be well-known, you need to pay attention to the quality of your service and the taste of your food first. Then, look at what else you can get customers to tell about your restaurant.
Find a place to eat - Find a place to visitConsidering many shops, you will find that they are located in tourist spots such as Samut Songkhram, Pattaya, Sriracha or are on tourist routes. And last year, there was a relaxation of government measures, allowing people to travel across provinces. Many restaurants have also received more attention. The main behavior of tourists in searching for information is "where to go, where to visit, where to eat, where to sleep, what's good?" Therefore, if the shop is located in a tourist spot and takes advantage of the opportunity to create content or do good promotions, it has a chance to be famous and collect money during this time as well.
Great taste, famous menu, must tryAlmost every restaurant on the list has its signature menu, the kind that you have to try and prove in this lifetime. If you mention the name of the restaurant, this menu will be one of the first to come to mind. Or vice versa, if you mention this menu, this restaurant will also be one of the first to come to mind. For example, the crab omelet from Jay Fai, the volcano steamed eggs from Rim Kuen, the crab curry with betel leaves from Wan Chan, the original chili paste from Nittaya, etc. Some restaurants’ signature menus may be expensive, but they are worth the price and are reasonable for the amount and quality of the food. For example, the crab omelet from Jay Fai is expensive, but the crab is generous, which customers accept and order continuously. Therefore, if you are confident in your signature menu, you have to push it as the selling point of the restaurant so that netizens will know about it.
shutterstock_1873406731 (1).jpg993.17 KB4. Have a unique and different signature.Of these, it can be seen that there are shops with interesting unique characteristics, such as Pin To Namita Restaurant, which uses the view of rice fields, palm trees, and shop decoration in a style close to nature but looking modern as its selling points. Or the COMO Delicious Corner restaurant, whose selling point is the view of the lake and Khao Chi Chan, unlike anywhere else. 5. Plenty of reviewsMany shops have a lot of followers and reviewers. Some of them are reviews from customers who have used the service themselves and reviews from professional reviewers. If it is a review clip, it will be even more interesting. And the more reviews there are, the more well-known it will be. In addition to reviews on Facebook, don't forget to think about restaurant review websites such as Wongnai, Chillpainai, Ryoiireview, etc. that affect the decision to use the service. And these websites will come up at the top when customers search for the shop name on Google. Another thing to note is that reviews from various media such as TV programs, news websites, Portal websites still have an effect on creating awareness and making those who are interested follow the link to the shop's page. For example, TrueID website, MGRonline, etc. 6. Drama that makes you wonderAmong them, there are many shops that are searched because there are dramas that occur from conflicts or misunderstandings between customers and shop owners. This then leads to debates on social media that are getting wider and wider until news agencies broadcast it on TV, causing people to search for shops that are in the news about this drama until it is ranked last year. However, if the shop can maintain its own identity, maintain the quality of its service, and can resolve misunderstandings at the same time, it will be a good thing. However, it is not recommended to create drama to make the shop famous because it is very difficult to control. If a mistake occurs, it will cause more harm than good. 7.Focus on cheapness, focus on valueIn any case, Thai people always emphasize value for money. Especially buffets that are full and satisfying, they are widely talked about, stimulating the desire to try the service and often inviting friends or family to come with them.
And finally
How to find information on Google Trends For stores that want to create content that is in line with trends or want to know what customers are particularly interested in at the moment, you can handle it correctly. Try using Google Trends by going tohttps://trends.google.co.th/ trend.png91.33 KB
Then try scrolling down to Trending. We will find out what people in the country are interested in at this time. We can use this as content, adjusting it to be similar to our store. Hot.png28.54 KB Or try typing a keyword into the box.Enter text or search topicFor example, “restaurants”, we will find out how much interest there is in the word “restaurants” right now, and which provinces are searching the most.
If we scroll down further, we will find related topics and related search terms. In this section, we can also use our related points or “rising stars” to create our content.
