How to create a restaurant concept that will be successful and make money!

A restaurant is like a person. Who live and have different lifestyles And it is difficult for these different lifestyles to be liked and liked by everyone who sees them. Therefore, in order to open a restaurant, the entrepreneur must be clear that:

Who is the target customer group that we want to have in order to be able to determine the perfect “Concept” for the store? Because a clear “Concept” is the first step that can lead to the success of the store.

1. What are we going to sell? This may be a simple question that is not too difficult to answer, but what I would like to leave you with is what to sell.

"It shouldn't be too diverse to the point where the restaurant loses its position." Selling too much to the point where you don't know what food the restaurant is good at, or "What is the restaurant's signature menu?" If you don't control the design of the menu from the beginning, the restaurant may have a problem with a lack of image recognition.

And the words "What are you selling?" It's not necessary to focus solely on food. In this day and age, we see many cafes that don't even have a highlight menu. But what they sell is "atmosphere" For example, various cafes in Nakhon Pathom Province that sell the comfort of nature and photo spots, etc.

2. What we are selling is suitable for which group of people? This is important and should be analyzed as deeply as possible in order to see the clearest target group.

A clear target group will help reduce the risk of doing business . For example, if we want to open a health food shop, Clean Food type, if we think simply, we might choose the customer group as "working people who love health". But if we analyze further, we will find that Health-conscious people have many different behaviors. Whether it's cardio exercise, weight training exercise, or flexibility exercise, if we just look at these three groups of health-conscious people, we will see that: Weight training enthusiasts may not be our top target audience. Because they mainly need carbohydrates + protein. Or students, we have to be specific about which group of students they are. Ramkhamhaeng students, Bangkok University students, they will have different lifestyles. Or even female and male groups, the style will become a “concept” that is not the same.

3. What is the style of shop decoration? When we know what we will sell and to which group of people, we can then use that information as

Starting point for determining the “Concept” of the store format In particular, what will the shop be decorated like?

“Concept” is not just about the decoration style, but it is also important for the shop’s system. Many people often understand that the style of shop decoration means “Concept”. In fact, that is only one part. But the importance of

“Concept” is the connection to the whole system. From the style of shop design, the selection of props for decorating the shop, the selection of lighting, colors, sounds, atmosphere inside and outside the shop, tables, chairs, various equipment sets, staff uniforms, service style, staff selection, menu design, food decoration, food plating, menu naming, food pricing, budget setting, these all come from the shop's "Concept". A shop with a clear and well-defined "Concept" will lead to creating a brand that is easier to remember and marketing more effectively than general shops.

Today, consumer behavior has completely changed from the past. Customers do not decide to use a restaurant just based on its reputation or deliciousness. Customers also expect beauty or style that will make them able to show off their photos. Therefore, clearly defining the “Concept” from the beginning will increase the chances of success for the shop. There will be a higher chance that customers will specifically choose our shop for their own personal reasons. And if anyone doesn’t have a “Concept” to visualize, a simple but very effective suggestion is: Take time to go out and explore different shops, both in your target area and other locations that are close to your needs. Go and do your homework, and then compile it into a prototype of your initial idea. Look at the shop's decoration style, food menu, plate decoration, outside and inside atmosphere, service, and more. This method will help you have a prototype of your idea more easily before using the information to plan the "Concept" of the next shop.