Frequent packaging changes, customers are not happy. Let's see the impact and how to fix it.
Change packaging frequently. Do you know that customers are not happy? Order 3 times, change packaging 3 times, customers receive food that looks different even once. Customers are not happy like this, even if the food inside is still the same. Let's look at the causes, effects and solutions before sales are lost more than this. Impact of Packaging Changes Impact of Packaging Changes Because the expectation of customers for a restaurant is that every time they order, the food looks the same, the taste is consistent, the amount is the same, and the packaging must be the same as well. Because packaging is one “memory” that customers remember. If the packaging is changed without informing the customer, the customer will be confused and hesitant when the food is delivered. They won’t dare to accept it, and they won’t be sure if it’s the shop they usually order from or if it’s food from another shop that’s been put in a box instead.
Frequent packaging changes also cause the cost of the shop to fluctuate and not be stable because each type of packaging has a different price, making it difficult to control costs. In addition, packaging is one of the tools to control the standard of food, both in terms of quantity and quality. Imagine 2 customers ordering the same food but receiving food in different sizes, or some boxes that can keep heat well and are strong and durable, while some boxes are broken before they reach the customer. This shows that the shop cannot control the quality of the food, which customers will definitely not like. They should prepare to close the shop!!!
Can you change the packaging? Yes, you can! If it is a real emergency, such as the original packaging is no longer available, or if you want to change it, redesign it to look better and be more usable, you should change it. However, if there is a change, you should officially inform your customers via the restaurant's social media, the food ordering app, or put up a sign in front of the store.
To solve this problem, you can do the following to avoid having to change packaging frequently: 1. There must be an SOP for cooking, packaging and decorating food. 1. There must be an SOP for cooking, packaging and decorating food. SOP: Standard Operation Procedure is a standard for restaurant operations. It is a process, procedure, and work details in every department and section of the restaurant. It should be made into a manual, including recipes for cooking, the amount of ingredients in each menu, food decoration, and packaging.
Having an SOP will help ensure that every dish and every order is of the same standard in terms of quantity and quality. This will allow us to choose packaging according to the size of the food we want without having to change it often.
The most important thing is to have a standard method of packing food in packaging. This will help you choose the packaging that best meets your needs and lasts the longest. For example, rice dishes must be separated from the side dishes. Choose a box with small and large compartments. 2. Choose packaging that is appropriate for the type of food. 2. Choose packaging that is appropriate for the type of food. Because each type of food has different characteristics. For example, rice dishes such as stir-fried meat with basil, stir-fried meat with garlic should separate the side dishes. You should use a 2-compartment food box, small and large. Or, Japanese-style donburi rice dishes should be served in a bowl with a lid and placed in a bag on top of the rice so that customers can easily pour it out. Fried food dishes should be served in a paper bag or a box with a lid with holes, etc. If we choose packaging that is appropriate for the menu, it will help us not have to change packaging for a long time. 3. Choose packaging that is easily available and has continuous sales. 3. Choose packaging that is easily available and has continuous sales. Don't forget that we don't make the packaging ourselves, but we have to order or make the packaging from others. So, see if the packaging chosen is likely to sell for a long time or not? For example, is it a popular size? Are there many sellers? Is there still a factory in the present? Or if possible, there must be a good supplier who can order the packaging all the time, deliver on time, according to the specifications, and sufficient for the demand in each period. 4. Keep up with the trends, choose packaging that is timeless, choose the right one, and you will definitely win the hearts of consumers. 4. Keep up with the trends, choose packaging that is timeless, choose the right one, and you will definitely win the hearts of consumers. Always study the news of the progress of packaging technology and consumer behavior because packaging technology is constantly changing and there are always “new things” that are better than the old ones. Following the trend will help us choose packaging that is not outdated and can be used for a long time until it is changed. As for consumer behavior, we have to keep up with it. For example, if the trend of saving the environment is coming, paper food boxes that do not harm the environment will be more popular than plastic or foam boxes. Choose the right ones and you will win the hearts of consumers for a long time.
