6 channels to promote your restaurant online, complete and never let your restaurant's stairs dry up

If you are a restaurant owner, think about how regretful it would be if you invested in opening a new restaurant, invested in creating delicious recipes, but people do not know about your restaurant because you do not have a good promotion channel. And how regretful it would be if you have been open for a long time, your restaurant is in a good location, but there are no new customers, and your old customers start to move to the restaurants in the reviews, even though the location is not better than yours, or maybe even worse, just because you do not have a good promotion channel. Yes! You will regret it a lot and may lose the money you have saved up to open your restaurant, but you failed at promoting your restaurant. Now that you know how important it is, let's see which channels you can use to promote your restaurant. If you do everything, I guarantee that your restaurant will not be empty and you will be able to welcome customers.

The first advantage of promoting your restaurant on Facebook is that your restaurant will have an identity on the most popular social media in Thailand, with 45 million online accounts. What's even better is that using Facebook strategically is also a good way to build your brand and build credibility for your restaurant. It also helps to create a long-term customer base. For example, you can start by taking pictures of your restaurant's atmosphere and posting them on your Facebook Page to show how beautiful and inviting the restaurant is and how well it is decorated to attract people to come and try it. You can also post beautiful pictures of your food or videos of your food preparation that look delicious to help increase the chances of deciding to come and try the food. You can also do activities for your fan page to join in the fun or organize promotions to provide benefits. And if customers come to eat at your restaurant and are impressed, we can organize activities for them to write reviews on the page in exchange for discounts, which will help attract new customers. You can also do live broadcasts to show everything in your restaurant. All of these are marketing methods that you can do on Facebook, but the important thing is to be consistent in creating content so that the page can still reach its customers well.

“Over 44 million” is the number of Line users in Thailand, a popular chatting application for all ages. In order not to miss this opportunity, you should have your restaurant’s Line@. Otherwise, you will lose this space for free to your competitors or other restaurants that promote their shops on Line@. Many people may wonder, can’t you just use Line? The answer is “yes”. However, Line@ has more functions that are more suitable for doing business than the regular Line. For example, Line@ can have up to 300,000 followers, while Line can only have 5,000 friends. Line@ can add up to 100 Admins and can also broadcast or send messages to all followers at the same time, whereas Line cannot do that. In addition, you can also use Line@ as a channel to announce promotions and use the E-Coupon function to give out discount cards or exchange for various purchases, and use Reward Cards, which act like membership cards for collecting points, to maintain your customer base and turn casual customers into regulars. If Facebook acts as a front line to promote your restaurant, Line@ will act as a backup. Those who have not tried it must.

You will lose a huge opportunity if a casual customer searches for a restaurant on Google but your restaurant is not there. That is because the customer will go to another restaurant that they find. I must say that Google services are inseparably embedded in the daily lives of people in this 4G era. Therefore, you must not miss promoting your restaurant on Google My Business because it will help increase the chances of customers finding your restaurant more easily, such as appearing on a map on Google Map or going up in the search rankings on Google Search. You can also include the restaurant's phone number, opening and closing times, as well as pictures of the food and atmosphere of the restaurant. Another great function is that customers can come and review their impressions and give ratings, which helps attract new customers easily. In addition, Google My Business can also post news and activities of our restaurant, so it is quite complete. If you use Facebook and Line@ to attract customers, having your restaurant on Google My Business is considered a good defense.

When people can't think of what to eat, what should they do? The answer is that people usually search for reviews on the internet to see which restaurants have good reviews. A well-known website that collects these reviews is "Wongnai". Now imagine, how much opportunity will you lose if your restaurant is not on Wongnai? When people want to eat at a restaurant but are inconvenient to travel through traffic, what should they do? The answer is, they must order for delivery to their home. The most popular food delivery application at the moment is Lineman. Now imagine, how much opportunity will you lose if your restaurant is not on Lineman? These two channels are the channels that you should promote your restaurant as soon as possible if you don't want to miss out on these opportunities. And these days, it's even more convenient because Wongnai and Lineman have joined hands as business partners, allowing you to apply to promote your restaurant and sell your food at the same time. Currently, Wongnai x Lineman has a database of more than 10,000 restaurants in Bangkok and 8.5 million people order food through the app per month. Customers can search for restaurants by distance in their vicinity. Or you can look at the popularity and various reviews on Wongnai. And if customers order food, Lineman's service will find a nearby delivery person to deliver the food to us without having to travel through traffic to eat. Wongnai and Lineman will have information to fill in, including the various menus that you want to promote, the price of each menu, the location of the shop, the phone number, the opening and closing times for orders, and the ability to include pictures of the food. It can be said that it's complete with what a customer wants.

There is no denying that one of the most popular applications for uploading photos and focusing on viewing photos is Instagram. So if you want to show beautiful food photos or short clips that show how delicious the food is, Instagram should be one of the channels used to promote those media. Organizing promotions or organizing events is also something that can be done well, such as only those who tag our restaurant name on Instagram will receive a food discount promotion. It can be said that it helps increase the number of followers and increases awareness at the same time. In addition, you can also repost food photos from customers to help increase credibility and attract customers. But the important thing to emphasize is that the picture must be beautiful and attractive enough because don't forget that Instagram emphasizes photos. Only attractive photos will be interesting.

One important challenge for restaurant owners is how to make people want to eat their food before they actually see it, or simply put, make them want to try it. One effective method is through video media because it is the best way to tell a story. It shows images, hears sounds, and moves, and stimulates the senses the best when compared to text and still images. And the best way to distribute videos is none other than YouTube, which allows people to comment and like it. Importantly, YouTube is owned by Google, so videos uploaded to YouTube also benefit from being searched on Google Search. But what makes YouTube the best channel for videos is that people who play YouTube already intend to watch videos. Therefore, even videos that are longer than others, if the content is interesting, have a high chance of being popular. You can start by uploading simple videos, such as picking up food and seeing smoke, looking delicious, filming customers' feelings after eating to promote your restaurant's signature menu, or filming behind-the-scenes cooking to show the meticulousness in selecting ingredients and paying attention to the cooking process, etc. All of these are 6 channels to promote restaurants that all restaurant owners should study. In order to make the right decision on which channels to invest in, however, it is important to look at who comes to eat at our restaurant so that you can choose the channels that are appropriate for the target group of the restaurant. For example, if it is a restaurant that focuses on the elderly but promotes on Instagram, it will not be as effective. Another thing is that before promoting, you should manage the main factors of your restaurant well first. If the food in the restaurant is not tasty or not consistent, promoting it may cause more harm than good. You should also allocate investment money for each channel appropriately and prioritize it well. If you do this, you will definitely sell well and your restaurant will not be empty. Want to learn more online marketing tools for free! In the course "Promote your restaurant online to increase sales 10 times", just sign up for Makro HoReCa Academy and get the right to study for free. Click on this link! https://makrohorecaacademy.com/courses/promote-online-store/