If you want to have your own restaurant but don't know where to start, don't have a great recipe, don't have much knowledge of business and marketing, don't want to take too much risk and don't want to lose your investment, I must say that the franchise business is the right answer for you. Although the franchise business seems like a good shortcut, there are some things to consider before applying to buy a franchise from any company. Because a franchise is not just about buying a recipe or a brand name like many people think. But in fact, it is about buying the entire management system. Therefore, you should consider carefully before deciding to buy a franchise. The following is a checklist on how to look at franchises to see what kind of franchise you should buy.
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There are products that are popular and suitable for the location you want to open.
It would be quite frustrating if you invested in opening a restaurant in a location that you think is good, but no one comes to eat, just because the menu in the restaurant is not popular in the market. Simply put, it does not appeal to people in that area. Therefore, you have to check carefully. The franchise you choose to buy must have products that are popular in the market and those products must be suitable for the location where you will open. For example, if you open a restaurant in a school area, of course the people who come and go will be students, teachers, and parents. The products or food that will be sold should be products that these groups of customers want at a reasonable price.
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Famous and accepted
A restaurant brand that clearly proves that it has a constant stream of customers, delicious food, and good service, can be said to have a well-accepted reputation. Customers are more likely to choose it than a brand that is not well-known. It is also easier to expand, such as launching a new menu. People are ready to try it because they already believe in its skills. Similarly, when choosing to buy a franchise, you should choose a franchise that is famous. It must not only be famous at the provincial or local level, but should also be famous at the national level. Otherwise, it will limit the locations where you can open your shop too much.
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There is marketing for the brand.
In today's highly competitive business environment, a good franchise should consistently market its brand without interruption. This not only helps the brand survive in the market, but also helps franchisees in every branch increase their sales and expand their business. Therefore, you should choose a franchise that has a marketing plan for the brand, not just selling the franchise and that's it.
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Have clear work standards
The main problem in opening a restaurant is the system of operation. For example, how to arrange the restaurant, what software to use to record food, how many waiters to serve per table, the total time to receive and serve customers, including recipes and control to make the restaurant follow the specified guidelines. If the system is not good, the entire restaurant will be disrupted, to the point where it is impossible to operate. To reduce this headache, you should choose a franchise with clear work standards, recipes, restaurant management, and detailed work procedures.
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There is a training system for franchise buyers.
Normally, opening a new restaurant requires a lot of trial and error, and problems often arise that are beyond the plan. The franchise you choose should have a training system, including how to cook that type of food, customer service, problem solving, and how to manage the restaurant. You must be ready to teach franchisees and open up opportunities for questions at all times, so that you don't have to try everything yourself, which would be a waste of time and energy.
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There is a system to check the standards of franchise stores.
A major problem for restaurants with multiple branches is that if one branch is damaged, such as bad taste, inconsistent service, bad service, frequent mistakes, it will affect the reputation of the entire brand and will affect all other branches, causing damage to all franchise buyers. Therefore, the franchise you choose should have a system to check the standards of all franchise branches in order to maintain the standards and reputation of the brand. These 6 points are a checklist that is not difficult to use but will help you a lot. You will be able to choose a better franchise business, reduce the chances of being cheated, and not lose your investment for no reason. Try to apply it.
