Bring yourself to your senses! The trend of giant food dishes may have to be put on hold if it doesn't make a profit for the restaurant!

"Giant menus" that we often see on social media in the past 4-5 years must be admitted as an interesting strategy and create a difference, creating a highlight for an ordinary restaurant that is not well-known, becoming popular on social media and various media overnight. But in terms of running a restaurant business, are these giant menus that are like superheroes really profitable for the restaurant? And should every restaurant have a giant menu to attract customers? We have an analysis to tell. Key functions of the giant dish menu  When talking about giant dishes, the first thing that entrepreneurs need to know is what is the main purpose of making giant dishes. To be honest, giant dishes are one of the marketing contents of the restaurant. It is a tool to create a highlight, create a trend, and make people know about it. Because in this era, online marketing is important. If we use old-fashioned marketing methods such as handing out flyers and putting up signs, we probably won't be able to beat our competitors. However, in marketing by taking beautiful photos and spreading them around saying that our restaurant's food is delicious, everyone does it until it becomes a normal thing and doesn't create any highlight. It is different from making giant dishes that are both unique and create a trend. As a result, many restaurants that sell ordinary food such as chicken rice, noodles, papaya salad, and stir-fried basil have taken the idea of ​​giant dishes as menus to attract customers, making them different from other restaurants and getting beautiful photos until people who see this menu become interested and want to try it.

A giant dish is not a main course that requires you to devote everything to it. But what we need to remind you of is that giant dishes are not the main dishes that will make a huge profit for the restaurant because even though there are advantages to making giant dishes, there are also disadvantages that you need to be very careful about. Advantages of making giant dishes - Different from other shops, creating interest, creating trends, and getting free media exposure - Invite friends instead of having only 1 person see this media, but because the amount is too big for 1-2 people to finish, so there is a chance to tag friends on social media, making more people know about our shop. Precautions that could destroy your entire store - Longer cooking time than regular menus. When the plate is bigger, it takes longer to cook. Customers may have to wait longer, leading to complaints (but this issue can be solved by specifying on the menu that "This menu requires about 20 minutes to wait."). But what's scarier is if there are many orders for giant dishes at the same time, will the kitchen system be able to handle it? - High-risk cost calculation per serving. Giant dishes are usually made larger by making regular dishes, such as noodles, papaya salad, and stir-fried basil. Normally, most SME restaurants don't calculate the costs in detail for these dishes. When more ingredients are used per dish, the chances of calculating the price incorrectly are higher. In the end, it may become a menu that only gains popularity but does not make a profit, and it also requires more work for the staff.

Therefore, entrepreneurs should set the giant dish menu to have the main function of attracting customers, creating a buzz on the media to make people interested in the shop, but it should not be the main menu for selling. The selling price should calculate the cost carefully and set the price to have a suitable profit. If it is overpriced, no one will say anything. And importantly, don't forget to promote selling the main dish menu, snack menu, drink menu that makes real profit for the shop. When people are attracted by the giant dish menu into the shop.