

Google Business Profile : GBP
There are 3 types of GBP review formats:
1. Ratings, reviews, and reviews with photos all have different effects on credibility and searchability, with ratings (stars) alone being the most popular method because it’s the easiest, just a click away from rating. Reviews are the first thing that grabs the attention of your target audience when they search on Google.
2. When you click in, you will see the details of the shop and the reviews written by customers, which is a point that Google gives importance to because the system will capture words that are repeated a lot in customer reviews, store them as keywords for searching, and highlight words in the reviews, such as words like delicious, grilled meat, dipping sauce, etc.
3. Reviewing with photos is the most appealing review because it includes ratings, photos of actual service use, and sharing experiences through written reviews. Therefore, encouraging customers to write reviews with photos is an important strategy.
Tip: In the beginning, focus on rating first because the number of people rating also affects attraction. After that, use a strategy to attract customers with special menus or discounts. Encourage customers to write reviews and post photos in the reviews, emphasizing the shop's signature menu. Don't forget to always check customer reviews. If you find negative reviews, report them to Google immediately.

Reviews on Facebook
Many restaurants do not dare to let customers review because they are afraid that negative reviews will affect their use of the restaurant's services, which is not true at all. Don't forget that there will be people who like and dislike a dish. If we can make the majority of people like our restaurant, there is no need to be afraid of bad reviews because no restaurant is perfect. Customers understand this. Therefore, if you are confident that your restaurant's food tastes good and the service is good, then you don't have to be afraid of reviews.
Facebook's review system is a Recommend rating system, where there will be a tab asking "Do you recommend (shop name)?" to answer yes or no. Then you will be asked to write the reason for your answer. Some of the answers will be positive and negative. If a customer posts a negative review, we will not be able to remove it from the review page. We can only go in to explain and respond to the customer's review.
In the review section, customers can only write reviews, they cannot post photos. The system will then calculate the score based on customer recommendations and the store’s past history. Therefore, in addition to reviews, checking in, liking, and sharing the store’s page are equally important because they are the starting point for reviews and increase interest with the number of service users.
���� Tip: Check in, Like and Share to exchange for food discounts or special menus always encourage customers. Also, try asking customers to recommend the restaurant and write a review for the restaurant.

Use manual method
These reviews may not affect the score, but they help move the page and build confidence for those who are interested. So don't forget to ask permission to capture customer comments to post on the restaurant's page or share them. Anything that can be shared can be captured no matter which channel, such as customers who order food via Inbox or Line. When the food is delivered, ask for feedback from the customer and ask permission to capture it and post it on the page.
Tip: Use all channels to your advantage, increase conversation, answer questions from customers, and ask for permission to post reviews. And don't forget to maintain the shop's standards. If we provide good service, it will help increase the review score a lot.