1. The famous “Tom Yum Noodles 2 Baht a Bite” shop in Lamphun Province, started with 100 cups and now sells 2,000 cups per day.
2. “Kaprao, Pad Khao Pad, Pad See Ew, Krua Jae Fai” shop, from a steak shop to selling made-to-order food to cope with the crisis, adjusting to a small-sized menu to help customers save money, selling for 29 baht.
3. "Ramen Na" shop, ramen starting at 25 baht, peaking at 1,000 bowls per day!?

With each shop's concept and techniques to win over customers, it is an idea for entrepreneurs to fight the economic crisis and attract more customers to their shops than before.

Hia Jay-Nantmanat Chirasintrakul, owner of the famous 2-baht-per-bite Tom Yum noodle shop in Lamphun, has adapted to selling small cups for 2 baht each, starting with 100 cups and selling 2,000 cups per day!

Starting from an old coffee shop named "Hia J Rak Kafae Boran", I wanted to find something to sell that goes with old coffee, so I started selling tom yum noodles at the normal price of 20-25 baht. After selling for 8 months, sales dropped significantly due to the COVID-19 pandemic. I had to find a way to attract people to the shop. I happened to find cute little cups in Lampang Province, so I tried buying 100 cups to put noodles in and sell. I planned to make them cute for customers to take pictures with. I set the price at 2 baht per cup. After selling for two days, the response was better than expected. Social media shared it until it became a trend. People started to come to the shop more and ordered the 2 baht per cup. So I decided to order more cups and had to stop selling at the normal price. It became 2 baht per cup by default.

The main customers, besides locals, are also tourists who come to follow the trend from all over the country, even from Trang. There were 6 of them who ordered 300 bowls. They saw that the shop was very famous and came here especially to eat noodles. Normal customers, if they are women, will order 10-15 bowls, while men will order 20 bowls or more.

Mr. Jae, the shop owner, said that even though he sells more than 2,000 cups a day, he doesn’t make much profit because he uses quality ingredients and good quality meatballs, which cost 1 baht each because he wants customers to feel that they get their money’s worth for the 2 baht they paid. However, the shop’s profit comes from coffee, drinks, and snacks that are sold in the shop, and the 2-baht tom yum noodles are what help bring everything to a profit.

The secret of the shop is to make the shop stand out. Tom Yum noodles cost 2 baht per bite, like eating a snack. Customers eat and chat as if eating dessert, and take beautiful pictures, which helps attract tourists. It is said that if you come to Lamphun, you must check in and take pictures at this shop. In addition, there are plans to do other things, such as ancient food that is over 80 years old, which has disappeared from Chiang Mai-Lamphun.

From a steak shop to selling made-to-order food to fight the crisis, small-sized menus help customers save money, selling at a price of 29 baht, just enough to fill you up, easy to deliver, the response is very good, helping to support the steak shop and giving the staff at the shop a job as well.

Revealing the idea from Mr. Matthew Jansupee, owner of a steak shop called Chef Phu kitchen, which sells both dine-in and delivery. When faced with the problem of expensive ingredients, coupled with customers wanting variety and no one can eat steak every day, selling only steak is not enough. A made-to-order restaurant would probably be the best answer. Mr. Phu, the owner of the shop, therefore opened another shop called "Kaprao, fried rice, Pad See Ew, Krua Jae Fai", which sells delivery only.

At first, the regular size was sold for 55 baht, but sales were low. After analyzing, it was found that customers were also affected by COVID-19. In addition, the price of goods has increased and purchasing power has decreased. So, we tried adjusting the a la carte food to a small size and sold it for 29 baht in a plastic cup with a lid for easy delivery. The response was very good. Sales were better than selling only the large size because the small size is 29 baht, easy to buy and sell more easily. The quantity is enough to fill you up, or you can order two things without it being expensive. Currently, sales are more than 50 cups per day through the Robinhood and Line Man apps.

From the sales, it is considered that there is still a profit. Importantly, it helps to support the steak shop and the staff at the shop will have work as well. But the ingredients must be managed well. Everything must be weighed, measured, and measured. For example, the shop will give 50 grams of pork or chicken as a menu. It is not too much or too little. The trend is because people see it as a good thing. It helps reduce the price, helps with the cost of living, while we can survive. It is because the people who order see that it is cheap and not too little. They can order for their children and grandchildren to eat many times. Or some people order two dishes, so they can eat more variety. And in the future, they will open to sell food in the 29 baht size at the shop as well.

And I would like to leave a thought for small shops. Try reducing the size of the food and selling it at a cheaper price. Think of it as if we are bad, so are the customers. Whatever we can help each other with, let’s help each other. If every small shop helps customers save money, the customers will see the good and be ready to support us. And we must manage so that we do not lose money.

Ramen starts at 25 baht, selling an average of 500-600 bowls per day, peaking at 1,000 bowls per day! It sells so well that there are more branches and franchises are ready to be sold.

From years of experience in opening a Japanese restaurant and a love of eating ramen, it has developed into the brand “Ramen Na”, a ramen shop that aims to open in department stores specifically. Since ramen is starting to be well-known in Thailand, but when you want to eat a bowl, it costs several hundred. Ms. Jip-Purida Thitthakosol, owner of Ramen Na, therefore took the cost and tried to calculate it, assessing the cost from the ingredients and suppliers she had, and then tried to see how much she could sell it for, which would still be profitable and accessible to customers. Thus, 25-baht Ramen was born.

Starting with opening a shop at Center One, the response was very good. Customers praised the delicious ramen. There were so many customers that they were not prepared. This was because a famous page reviewed it until it became a trend. In the beginning, there were problems. Customers had to wait a long time, orders were lost. We had to solve the problem by hiring more people, etc. Currently, sales are on average 500-600 bowls per day, or at the peak, 1,000 bowls or more per day.

The highlight of 25 baht ramen is the price of 25 baht, which attracts customers well. Customers can order many things. Come and try it first. You can eat many flavors of soup. If you like it, you can order a big bowl for 89 baht because most customers like to eat ramen anyway.

Khun Jib gave her advice that it might be because of the trend that made the shop gain attention, but we have to maintain the trend to remain. The taste has to be good, the service has to be good. The way of thinking is to focus on the ingredients, then look at the quantity and profit to be appropriate. Always check the shop's page to see the feedback from customers. We have to constantly improve and develop. For this year, the goal is to open 10 branches from the current 2 branches and open franchises for those interested in investing.

Finally, Ms. Jib would like to encourage restaurants that are currently facing problems: Don't be discouraged. Try to keep trying. The results that come in just a couple of days are not enough to prove yourself. If you think of it, don't wait. Don't wait. Just do it. One day you will find success.