Opening a Japanese restaurant for beginners: How to start? Let's take a look.
Japanese restaurants still have high business opportunities.
Because Thai people like to eat it as their number one priority.
Even though there are many competitors, there is still an opportunity to make a profit if you plan your business well.
1. Analyze the location and define the target group.
Location is always important for restaurants, whether they sell in-store or online. The target group of the restaurant is people who love Japanese food, mostly middle class people, office workers, students, or people who earn 15,000 baht or more. go
Therefore, if the location for selling is near a working area, educational institution or condominium, there will be a high chance of selling. Usually, there will be a department store or community mall open near this area. If you have a larger budget, renting a shop in a community mall is a good investment option. But if you don't have a large budget, try renting a building or investing in a food truck.
MHA helps restaurant owners analyze profitable locations and attract customers directly.
In the free online course, Open a rich shop with a good location.
Learn about the types of restaurant locations, factors to consider when choosing a restaurant location, and examples of finding locations for different types of restaurants.
Please log in at the top right corner before starting the course >> https://bit.ly/3ojrxPP
2. Try writing your business on paper, analyzing investment opportunities and payback periods.
Try writing a business plan for your shop first. This is a test run on paper to see if this shop is still worth investing in. Start by calculating the total cost of the shop and estimating monthly sales from a survey of the target group that is expected to use the service multiplied by the amount that the target group is willing to pay per time. This will give you an estimated profit. Then try to find the payback period using the formula * Payback period = Investment amount divided by net profit. Once you have all of this, see if you have enough working capital during this payback period and are satisfied with the returns.
Which can be learned more from Free online course “Restaurant Business Feasibility Study”
Please log in at the top right corner before starting the course >> https://bit.ly/3icpxVp
3. Calculate ROI (Return on Investment)
If you want to be sure, try calculating the “Return on Investment” (ROI), which is calculated using the formula *ROI = (Net Profit/Investment) x 100.
If the return rate is good, it means that this shop is worth investing in.
If there are other businesses or investments to compare, it will be even clearer.
For example, this shop invested in everything, including annual operating costs, totaling 3 million baht.
Total profit per year is 1,080,000 baht.
Therefore, the annual rate of return will be ROI = (1,080,000/3,000,000)x100 = 36%.
Which is a good rate for restaurants. Learn more about investment opportunity analysis and rate of return calculation at >> https://bit.ly/3t0ROo7
4. Know about raw materials, their sources and how they are managed.
Most Japanese ingredients focus on freshness, especially raw fish and seafood. Therefore, you need to know what fresh ingredients look like, what ingredients are considered good quality and reasonably priced. Try looking for 1-2 suppliers to order ingredients from and compare them before ordering. In addition, you must also have the correct way to manage ingredients, such as slicing fish, cooking Japanese rice, and storing each ingredient that must be ordered in stock so that there is no shortage when needed. Then try to study more about the yield of ingredients >> https://bit.ly/36pFkN to calculate how much of each ingredient is actually usable per purchase price, to calculate the cost of each menu.
In addition to learning about Yield cost calculation, calculating the cost of food per plate is also important. You can learn it in the free online course! Professional Food Pricing Techniques
Please log in at the top right corner before starting the course >> https://bit.ly/35ZKsbN
5. Set up the shop's kitchen system to control costs from being too high.
Set up the kitchen system of the shop well. Whether the kitchen is small or large, it is important to have a flow, emphasizing the arrangement of each station so that it is not confusing. When working in the kitchen, do not turn around, go back and forth, or walk into each other until things are damaged. You must set up work procedures to have the same standards, including having a standard recipe for each menu for the chef to make. For example, what are the steps in making rice bowls? What are the steps in weighing and measuring ingredients before cooking? What must be done to arrange the plate? Remember that good work procedures will help reduce losses and control costs easily.
Introducing a kitchen design course for professional use
Which will teach you the standard kitchen design of the shop, how to manage the kitchen space, even if you have a small budget, including the principles of choosing basic kitchen equipment.
Please log in at the top right corner before starting the course >> https://bit.ly/3thRgdn
6. Have a selling point that customers will remember. Marketing is precise and targeted to the target group.
Don't forget that even though Japanese restaurants still have a high business opportunity, there are many players in this business, both big players in the market and small restaurants. To survive and make a profit, you have to create a selling point that stands out from your competitors, or what is called a Unique Selling Point. You can find a signature menu, play with prices, emphasize the atmosphere, or anything that competitors haven't captured yet and that appeals to customers. And you have to advertise your restaurant through various media, whether it's social media or flyers, which can still attract people in that area. Start easily by taking photos, making video content, trying to run ads, or if you hire a reviewer to help review your restaurant, it will help a lot.
Learn the tools and channels to promote your restaurant online in this free online course! “Promote your restaurant online to increase sales 10 times”
Please log in at the top right corner before starting the course >> https://bit.ly/3F6myYE
For anyone who wants to open a sushi restaurant, we recommend the Million Dollar Sushi course, a free online course.
By Chef Boontham Pakpho, Iron Chef of Japanese Cuisine of Thailand
Help restaurant operators design and create sushi menus.
A single ingredient can make many dishes, delicious and worthwhile.
Including a demonstration of basic menus that every sushi restaurant must have.
Please sign in at the top right corner before starting the course >> https://bit.ly/3FBuzok
