Cheers up, new restaurants! How to compete with local restaurants in a time of crisis

Opening a new shop but no customers because of the local influence, the old shop that has loyal customers that make it difficult to change their minds to try something new. Has anyone encountered this situation? Let's see how to solve it. Cheers up How can we make customers change their minds and switch from local shops to ours?

Don't overlap with locals if there is no difference.

If we are going to open a new restaurant and the chosen location has a legendary local restaurant or a regular restaurant of people in that area, the first thing we should do before planning is Cheers up It is a detailed market analysis to find out what needs the customer group still has. Or do the locals have any gaps that we can insert ourselves into? When a market opportunity gap is found, Cheers up To attract customers from the locals is not difficult, but it is highly inappropriate to open a shop selling the same type of food as the locals without any differences at all. The type of food sold is the same, the shop's format is similar, and the prices are not much different. Even if our taste is more delicious, it will be difficult for customers to change their minds from the local shop.

 It is necessary to do this if we want to attract customers from local shops, namely: Finding differences, finding selling points or Unique Selling Points that local shops don't have For example, if you want to open a Rad Na shop in a location with local restaurants that are regulars for people in that area, you have to find differences that the local restaurants don't have, such as adding toppings, adding types of meat, types of noodles, but importantly, the taste must be comparable to the locals. The price of the basic menu is similar, but the price of toppings and menus that are different may be a bit more expensive, which customers will understand.

Or create a selling point about price and quantity, such as cheaper, more, but this way will be too fierce to compete. Another way is to compete with the atmosphere of the shop, such as a local shop without air conditioning, customers sit soaked in sweat, a shop with air conditioning, good atmosphere, clean, and looks safer for health.

Avoid clashing with different menus Another way that has a good chance of converting customers from local restaurants is to avoid direct confrontation with the same type of food line.

Choose to sell different menus. They can be different in style or the same style, depending on your preference. For example, a local sells Pad Thai, and our new shop sells Pad Thai with Chicken or Rad Na. Even though the menus are different, they are in the same style. Customers who eat Pad Thai have a chance to change their minds and try Pad Thai with Chicken or Rad Na easily. Most importantly, we have to look at the quality and the price must not be much different from the local shop. Or we can change styles completely, so the local sells savory food, and we sell drinks and desserts, so we definitely won't compete for customers. Plus, we have a chance to share customers. After eating savory food, we end up with something sweet. We make friends and help each other pack together. Cheers up This is another way.

Go all out with delivery from the moment you open your shop.

Delivery is one important channel that will give new shops a chance to make sales without having to worry about local shops. Because online channel customers often don't give much importance to this point, and customers through this channel may not be people in the shop's location, they may be people outside the location who don't know what local restaurants there are in that location. If our shop can make online channel customers interested in the menu, then we have the opportunity to make sales without having to fear the locals. It's even better that some locals don't access this channel because they don't have time to look at anyone's faces just at the shop. Talking about delivery channels, we have to say that This era is an opportunity for stores that do not have a storefront, Cloud kitchens or Ghost kitchens. Many shops make sales without caring about local shops. They also have more profit because they don't have to invest in opening a shop, don't have many employees in each department, and don't have to stock a lot of products. They use their home kitchens to cook and sell food to compete for local customers quietly. Therefore, the conclusion of the advice for Cheers up For new shops, I would like to recommend that you do your homework on the market gaps from the beginning, find a point of difference in your presentation, use new technologies to help with your sales format, focus on delivery sales channels, do review and online marketing, and present your store sign in an interesting way. Local restaurants may have legendary stories. New restaurants like ours can create stories about their menus and ingredients to create awareness and interest for customers. If we can do these basic things well, Cheers up It's not difficult.

For anyone who wants to learn about basic online marketing tools, such as advertising on Facebook to reach the target group, using Line@ to increase sales, and pin the store map so that customers can easily find us on Google with Google My Business, you can study the course. "Promote your restaurant online to increase sales 10 times" Free registration, free study, click Click here to read other articles.